Why does the 308 have to sell in comparable numbers to the Corolla, i30 or Golf?
I can't see that ever happening, other than in its home market.
I can't see that ever happening, other than in its home market.
Well, it doesn't. That said, Stellantis will be the third biggest car company in the world. They should be doing better per month than 8 hours of Corolla sales, or half a day of Golfs, which are a direct 308 competitor.Why does the 308 have to sell in comparable numbers to the Corolla, i30 or Golf?
I can't see that ever happening, other than in its home market.
They are not the only people doing "premiumisation" Look at the price increases on Mazda3 or Yaris. Difference is, Mazda and Toyota still sell in numbers that make things profitable. Fixed costs are, well, fixed and spreading them out over a few vehicles, not at the extreme luxury end of the market, is not sustainable.Skoda did well and Renault better. European cars can be sold in reasonable numbers in Australia. Not that long ago Peugeot sales were around the present level of those of Skoda but have been in steady decline. There is nothing magical about selling Peugeots although the formula has eluded the present importer. For the record Peugeot sales figures are comparable to half a century ago in a much smaller market. So market penetration is dramatically less. Such small figures reduce the economics of any operation, making product uncompetitively expensive and so continuing a downward cycle. Or as Inchcape put it "premiumisation". Which means we've given up on the mass market but sure as hell we're gong to make money out of the ones we do sell.
With PSA and FCA about to become Stellantis, I wonder what the future holds.
January 2021 figures are out.
Peugeot 2008 – 30
Peugeot 3008 – 24
Peugeot 5008 – 12
Peugeot 308 – 9
Peugeot 508 – 14
Peugeot Boxer – 2
Peugeot Expert – 8
Peugeot Partner – 8
Peugeot Total – 107
Citroen C3 – 8
Citroen C3 Aircross – 3
Citroen C4 Cactus – 0
Citroen C5 Aircross – 6
Citroen Total – 17
Not by much !!!! Fiat Chrysler .... when did you last see a new Fiat on the road ? Or a Dodge or a Chrysler that was not a 300C ... Jeep are having to restart their image too .. same mob !Peugeot are vigorously reinvigorating the Stellantis brands and looking to reclaim lost markets like the USA. If the PSA brands survive on the Australian market long enough they will have new and competitive models to offer. An option to improve the position of PSA in Australia is to give Citroen and Peugeot to the other Stellantis distributor Fiat Chrysler Australia who are more successful at marketing cars.