Peugeot production in Canada.....and....Australia...maybe NZ too?

Mike Tippett

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Edited revisions: - bottom line: I quite confidently estimate 2765 404s total built in Canada.

Upon re-examining James Mays' estimates of the proportion of Peugeot 404 production made at SoMA in St-Bruno-de-Montarville Québec in light of period articles from the local newspapers, I discovered yesterday that the last production year for the 404 at SoMA was 1968. Mr. Mays had estimated that 404 production continued right through 1970. This is why his estimates are so much higher than mine. He added 2.5 years of extra production figures that in fact did not happen.

An article from La Presse on April 17th 1968 reported that the 404 had ceased production, officially because demand for the 404 had diminished with the arrival of the 204.

Peugeot also knew at that time that they were about to introduce the 504 the following year, plus they were keen to disengage from the SoMA production facility for a whole host of reasons. Two of which were: its cars cost more than ones made in France and there was considerable labour strife and (possibly related) quality control issues.

For my own estimates I was able to verify the total production figures cited by James Mays broadly speaking through period press reports from about 40 articles in the Québec press. The total numbers are similar, at just over 57,000 cars made in total (about 54,000 of which were Renaults) versus James' estimate of over 54,000.

The proportion of production that I assigned to Peugeot was based upon a news release in early 1966, that predicted total production (had there not been ay strikes or other glitches) of 6500 cars in 1966, 1500 of which would be 404s and 5000 Renaults. That is 23.07% of production being 404s and I expect that - all other things being equal - this would hold throughout the facility sharing period. The yearly estimates of production are all based on this.

So, here are my own revised estimates, which I won't say are completely accurate, but much more so than the ones I posted last week. I don't know if we'll ever know the actual total, so this will have to do!

1965: 90 cars
1966: 890 cars (one of which was my Dad's Injection sedan)
1967: 1240 cars
1968: 545 cars (production ended by mid-April 1968)

Total Canadian 404 production: estimated at 2765 cars.

The non-Injection sedans from 1967 onward had "Alouette" badges affixed to the rear panel ("skylark" in French - take THAT, Buick!)

19574074978_cba1c214ff_b.jpg


Peugeot decided not to assemble the 504 in Canada and the 404 was phased out in the 1970 model year over here in North America, and Canadian Peugeot assembly ended more than two years before that (unless you count bicycles :D).

Renaults were built at SoMA through the start of 1973, but terrible sales in the USA and labour strife permanently ended SoMA in 1973 - the last Renault 16 rolled off the line in late '72. In total, about 54,000 Renaults were built there (R-8, R-10, R-12 and R-16). From 1969, some were exported to the USA.


Does anyone know the total 404 production figures for Australia, and perhaps New Zealand?
 
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Great work Mike.
The info is always interesting.
Cheers
Dan
 
Renault Australia records show they assembled 6112 Peugeot 404's from August 1966 to the end of 1970. Total Peugeot 404 production in Australia is thought to be 8,600 units plus around 30 private imports.
 
Hmmm I don't recall Peugeots being assembled in NZ but Renault 12 most definitely were as we owned one.
I'll see if I can get a hold of a friend who's father worked for Pug as they owned about 6 x 504s in the family.

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Australia had a trade agreement with NZ which allowed NZ components used on Australian cars to gain credits as local components. Renault Australia used carpets and poor quality rear mufflers from NZ on the 504's which gave them credits for exports to NZ. I don't know what they sent there.
Of course it was far more expensive to source Australian made cars than imported ones. Which is why cars for PNG and the Pacific Islands were fully imported into Sydney and re-exported. 404KF2's and 204's sitting on the Sydney wharf with the keys in were quite a temptation and more than one was taken for a drive.
 
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Todd motors were the NZ concessionaires for Peugeot in the 60,s and I think they assembled ckd units in the Hutt Valley at some stagearound then.
 
Renault Australia records show they assembled 6112 Peugeot 404's from August 1966 to the end of 1970. Total Peugeot 404 production in Australia is thought to be 8,600 units plus around 30 private imports.

Russell, do you have a yearly breakdown on the Renault-assembled cars? Cheers!
 
Renault assembled 404 cars were as follows. In 1966, 1097 cars for the year which given constant sales would mean 274 were assembled by Renault during the last quarter.
1967 1264
1968 1470
1969 1852
By calculation 1452 cars in 1970. They were not all sold until 1972.

Peugeot NZ from Ewan Kennedy's book - first Peugeot imported by Campbell's Motors, July 1951.
1960 VW Motors later Motor Holdings began 403 assembly at Otahuhu Auckland.
1964 Campbell's Motors began assembling Peugeot at Thames. Local assembly stopped 1976.
 
Thanks Russell.

In adding up all the cars built by year, I arrive at 6312 Renault built 404s, but your total a few posts above is 6112.

Apart from Renault, who else built 404s there, and when?

Cheers
 
Then Mike my late night maths is faulty. I don't have a separate figure for 404 for 1970, only total Peugeot sales of 1598 which included 504. Production exceeded sales that year because of a stockpile. Renault is quite firm on their 6112 figure so deduct the 4860 from the previous years from the total to give a likely figure of 1252 the majority of which were utilities. Which sounds about right.
There was no other assembly of 404's in Australia. Kriewoldts imported cars from France via Australia for PNG (including KF2). There was an agent in Malaysia and I have seen a black Malaysian 404 with no heater as standard and an automatic clutch.
 
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Total Peugeot 404 production in Australia is thought to be 8,600 units plus around 30 private imports.

Rather than "production", should that be "sales"?

I estimate about 12,000 404 sales in total for Canada between 1961 and 1971, for comparison. Not too many survive these days, thanks to the rude climate.
 
The Renault figure is production. The other figures are based on registrations which is of course sales. As no cars were exported and there were only a handful of full imports production should largely equal registrations. Motor registration date is collected on a state basis. Imports of cars are recorded separately by the Commonwealth. Where it's possible to compare figures they seem to coincide so there may be discrepancies but they are minor.
 
OK so I am gathering here that in addition to the locally made 404s, about 2500 were imported. Is that right?

i.e.: 6112 + 2500 = about 8600.
 
No, they were assembled by Continental and General Distributors from the end of 1962 up to the Renault takeover in August 1966.
 
Ah I see, thanks! I don't suppose you'd have information on the yearly 404 production at Continental and General Distributors?


And to shift gears for a moment, here is some information on 404 production in South Africa:

1967: 4108
1968: 5341
1969: 7155
1970: 8264
1971: 7720
1972: 8599
1973: 10156
1974: 8910 + 1359 404 GL models
1975: 7157 + 1649 404 GL models
1976: 3412 + 1113 404 GL models
1977: 2034 + 555 404 GL models
1978: 1192 + 321 404 GL models

Subtotal: 74048 + 4997 404 GL models (79045 total)
 
C&G 404 production (from a usually reliable source).
1962 61
1963 452
1964 257
1965 1023
1966 (up to Renault takeover in August) 759
 
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