hmmm renault thinks enough of it's older models to name them as wheels for future models, now thats a good one........... I think that is typical renault in their slack all over the place marketing efforts, just to add to quite a few bad attempts over the years of model brand building efforts. I think they have done quite a bad effort. To me they are still very euro french centric in that way, as when I was in europe last year it dawned on me that they are very much still looking inwards to europe. They use their F1 advertising there, their links to design and styling to advertise their car, ie <a href="http://www.atelier-renault.com" target="_blank">http://www.atelier-renault.com</a> and their showroon in paris, which is quite small for the expanding company they propose to be.
Of course these are all passionate views, and people have many different ideas, I just feel once again renault here in australia are looking quite slack, quiet, and may have a hang over after their recent media campaign blitz. Which if you read some circles they seem to either have spend good money, or have just poured it down the drain, ie models sold to advertising shown in one case.
So I think say for local advertising, if they could badge some cars as a limited edition, do something like use the Gordini name locally, at least they are trying something, giving it a go, France has the Jean Ragnotti clio, England has the clio cup, and Australia could name the lightwieght clio the Gordini. Oh I know the gordini purists will shout from the sky's, what have these demon marketers done........ send them to the stake to burn.... "The R8G was a true gordini and the R17 is just a name....." ho god the world is falling in. Having been to the Gordini day I see it in a way that it's in the spirit of the man, the car is a gordini because of the motorsport angle, and that it uses any amount of parts from the base to make it go faster, alpine, gordini, perry ferry etc...... so if the clio sport light version was to get the gordini name, is that car not in the spirit of the man, I know those dudes in france would be into it, as they are into the spirit of racing their renault's on the road, track etc. And if renault gave them a car that had that spirit, I know they would be happy, I know I would and I know that that lightwieght Clio is not in australia, so in the end it's all a mute point.
But after that huge off the subject matter...... I'd like to know what sort of cars show up to the drive day, modern renault versa Older one, models etc...... a question for anyone that went to it............