Euro car numbers in Australia
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  1. #1
    1000+ Posts Rod Hagen's Avatar
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    Euro car numbers in Australia

    A snippet from Ray in another thread tickled my interest but I can't find any answers easily on the WWW. Thought I'd post the Q here rather than messing up the other thread with extraneous issues.

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    How do the numbers sold of the different European manufacturers stack up in Australia these days?

    How do the number of vehicles actually still "on the road" stack up too?

    For example, did the major increase in Peugeot sales that arived with the 306 in the 1990's push them past makers like Volvo and SAAB in terms of total numbers out there today? How do the sales these days compare these days with BMW and VW (who I would imagine probably lead the Euros here if you ignore the "World Car" Vectras and the like)?

    Anyone know the answers or potential sources?

    Cheers

    Rod
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  2. #2
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    I don't think Peugeot will be able to out do Volvo in terms of total cars still out on the road, given that Peugeot has been a fringe player in Australia for the bulk of its time. Volvo was selling almost 8000 cars a year in the 70s. Until the 90s, it was the largest European importer in Australia, and had one of the highest rural market shares. Ever since coming under PAG (Ford's Premier Auto Group) sales have been declining locally, despite growth elsewhere.

    Peugeot only overtook Volvo's sales on a yearly basis in 2002, which was a huge year for them. 2003 is proving to be even better than 2002.

    I've forgotten the exact statistic, but Volvo used to say "95.7% of our cars are still on the road. 98% of Australia still has no roads" - something alone those lines anyway.

    Citroen is also growing well, however Renault isn't doing so well - sales are down. I guess they'd be a little bit disappointed with the $20,000,000 they spent. Then again, it wasn't going to be an easy task.

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  3. #3
    Fellow Frogger!
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    try the NRMA / RACV etc ... they always seem to track these things?
    ashleyt

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  4. #4
    1000+ Posts Rod Hagen's Avatar
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    I found a small part of the answer in today's Herald Sun (30/5/03) , which has a small piece on diesel Peugeots. (Apparently our diesel is so bad that Peugeot have decided not to sell cars with its new direct injection diesel engine here because of poor fuel quality).

    Peugeot apparently sold 3500 in 2001, 6,500 last year , and are expecting to reach 8000 in 2003.

    Cheers

    Rod
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