info courtesy of Ateco....
The day after Citroen Australia announced its record breaking seventh
successive year of sales growth (7 January 2004, VFACTS), the French car
maker has announced today (8January 2004) that its world sales have also
set a new record for the seventh successive year.
In 2003 Citroen sold 1,372,000 vehicles, an increase of 4.6 per cent on the
previous year, world wide.
In the 17 countries of Western Europe CitroŽn sales went in the opposite
direction to the entire market with a reported 1,104,000 registrations, a
rise of 2.7 per cent on a market that contracted by 1.6 per cent. At the
same time, the brand increased its market share from 6.6 per cent to 6.9
Excluding its home market of France, CitroŽn reported a six per cent
increase in sales with 760,500 registrations, taking its market share from
5.25 per cent to 5.61 per cent in a market that contracted by one per cent.
In France, the market contracted by 6.2 per cent but CitroŽn demonstrated
its resilience by increasing its market share from 14 per cent to 14.3 per
In other markets around the world, CitroŽn sold 256,000 vehicles, an
increase of 18 per cent.
This strong commercial drive is linked to the renewal of the products in
the CitroŽn range, and also to the strong impetus endowed by Citroen's
success in the World Rally Championship, where it secured the 2003
The Citroen Range grows: Three new small cars in 2003
The Supermini Market Sector in Europe, with a 35 per cent share, is one of
the most important sectors of the market and Citroen took eight per cent of
it in 2003. This was achieved with the launch of three models, the C3, C2
and C3 Pluriel that provide Citroen with unrivalled market sector coverage.
Launched in the second quarter of 2002, the C3 has exceeded targets with
342,000 units sold. The C2 was well received on its debut in September 2003
and will contribute to increasing brand sales.
CitroŽn's supermini range meets the requirements expressed by customers in
terms of styling, design and also safety. In EuroNCAP crash tests, the C3
Pluriel, C2 and C3 all claimed first place in their categories, with 4
stars and 31, 29 and 28 points respectively.
CitroŽn also offers the widest range of vehicles equipped with an automated
manual gearbox. The SensoDrive offering, available with the C3, C3 Pluriel
and C2, was extended in December 2003 to the HDi 70 engine and the new 1.4i
16V 90 bhp engine, in addition to the 1.4i and 16.i 16V engines.
Extensively restyled at end 2002, the Berlingo continued to pursue a
successful career in 2003 with 179,000 vehicles sold, an increase of 8 per
cent. In October, CitroŽn launched the Berlingo XTR, a vehicle equipped
with a limited-slip differential. This function lets the user venture
safely onto muddy or pebble-strewn tracks.
The Xsara range is updated and extended regularly. The latest developments
include the arrival of the HDi 70 engine and the upgrades in exterior and
interior styling. Another major event for the Xsara in 2003: its launch on
the Chinese market.
The Xsara Picasso range has been extended with the arrival of the 2.0i 16V
(137 bhp) engine, coupled with a sequential, auto-adaptive automatic
The CitroŽn C5 range was also upgraded, with the arrival of a 6-speed
manual gearbox for the HDi 136 engine equipped with the DPFS particle
filter and with the launch of the C5 by Carlsson. First launched on the
German market, this top-end model is also available in France.
Sales of the C8 people-carrier were in line with full-year objectives. In
early 2003, the range gained a V6 petrol engine of 150 kW coupled with a
sequentially controlled automatic gearbox. The 2.0i 16V and HDi 109 DPFS
engines are also available with this type of transmission.
Advanced CitroŽn technology
Always at the leading edge of technology, CitroŽn is studying the
development of functional driving aids, some of which are already present
on different models in the range. Examples include the SensoDrive automated
manual gearbox and the NaviDrive navigation system.
Introduced on the C3 in June 2002, the SensoDrive automated manual gearbox
is now available on the C3, C3 Pluriel and C2, with a choice of both petrol
and diesel engines. Few vehicles on this segment can boast a driving aid of
The SensoDrive automated manual gearbox combines the qualities of a manual
gearbox with the convenience of an automatic gearbox.
It offers a choice of gearchange modes: steering-wheel paddles, a
sequential gearlever or an automatic function. The clutch pedal no longer
The electronic clutch and gearchange management systems bring real fuel
savings. A vehicle equipped with the SensoDrive system saves between 0.2
l/100km over a combined cycle and 0.7 l/km over an urban cycle compared
with the same vehicle equipped with a manual gearbox.
Moreover, SensoDrive can be combined with cruise control, another feature
rarely found on the supermini segment, which allows the driver to set a
constant vehicle speed.
Available with the C8, the C5 and, more recently, the C3, NaviDrive is a
new-generation colour telematics system. It groups a range of functions on
a single panel: audio system (radio and CD), telephone and onboard guidance
functions, together with voice synthesis and recognition capabilities.
The new CitroŽn Jumpy leads a renewed CV range
In the first eleven months of 2003, CitroŽn ranked No. 2 on the European
LCV market with market share of 11 per cent, its best score ever. This
performance can be attributed to the renewal of its light commercial
vehicle range over a period of less than two years.
The new Jumper arrived on the market in February 2002. It was followed by
the restyled Berlingo, presented at the 2002 Paris Motor Show, and by the
Berlingo dual-fuel petrol/LPG and petrol/CNG models. Today, the Jumpy is
gaining a new look. Featuring thoroughly modern styling, the new model will
be presented at the Brussels Motor Show between 13 and 25 January 2004.
Alongside all these new models, the C15 stands as an exception. Launched in
1984, it is still widely acclaimed by customers.
A fleet version of the new C2 arrived at end 2003 following the launch of
the C3 fleet model in 2002. Naturally, this offering would not be complete
without the Xsara, a vehicle whose comfort and road manners have made it a
great commercial success.
CitroŽn: 2003 World Rally Champion
At the start of the season, Guy Frťquelin, head of CitroŽn Sport, set two
objectives: to win at least three events and to finish in the first two in
either the manufacturers' or drivers' categories.
The results have surpassed all expectations: four wins (Monte Carlo,
Turkey, Germany, San Remo), thirteen podiums, the world title for CitroŽn
and the Xsara WRC, second place in the drivers' category for Sťbastien Loeb
and third place for Carlos Sainz.
Demonstrating an ability to take fast action at crucial moments, the
CitroŽn Sport team showed that the Xsara WRC can perform well on all types
of terrain. Moreover, CitroŽn benefited from the immense experience of
Colin McRae and Carlos Sainz, combined with the youth and talent of
Following a change in regulations, returning to the system in which only
two cars can score points in the manufacturers' category, CitroŽn has
decided to retain the services of Sťbastien Loeb/Daniel Elena and Carlos
Sainz/Marc Marti for the 2004 season.
The milestone event in 2004 is the arrival of the C2!
After a seven-year career, with two world crowns and five national titles,
the Saxo is making way for the vivacious C2. The C2 Super 1600 and C2
Challenge are set to obtain motorsport homologation on 1 March 2004.
In France, CitroŽn will enter two C2 Super 1600 vehicles in the rally
championship. Belgium's Kronos team will be responsible for preparing and
running the cars.
The teams chosen to drive the C2 Super 1600 in this latest challenge are
Patrick Henry/Jean-Paul Chiaroni and Yoann Bonato/Benjamin Boulloud.
In promotional formulas, the C2 Challenge will be used for the Rally
Challenge and the Rallycross Challenge.
On Reunion Island, David Grondin will drive a C2 Super 1600 with the
support of the company Foucque. A C2 Rally Challenge will organised here,
as well as in Guadeloupe and Martinique.
In Spain, the Piedrafita team will be entering a C2 Super 1600 in the rally
championship. CitroŽn Spain will also be providing technical support for
the three C2 Super 1600 vehicles.
In Hungary, PH Sport will continue to work with CitroŽn Hungary in the
national championship and to prepare a C2 Super 1600 for Robert
With backing from CitroŽn Italy, Luca Rossetti will drive a C2 Super 1600
prepared by the Vieffecorse team. His team-mate will be Daniele de Luis.
In Portugal, as well as organising a C2 Rally Challenge, the subsidiary
will enter an official C2 Super 1600 in the championship. The car will be
driven by Armindo Araujo and Miguel Ramalho.
In Switzerland, Grťgoire Hotz will take part in the rally championship with
a C2 Super 1600. CitroŽn Switzerland is expected to sponsor this programme.
In Slovenia, the Target Motorsport team is to enter a C2 Challenge in the
CITROňN WORLD SALES: THE DETAILS
Europe: Impressive growth.
Across Western Europe as a whole, CitroŽn strengthened its position on both
the car and commercial markets.
In an overall market that was down 1.6 per cent, CitroŽn increased
registrations by 2.7 per cent. The brand's market share rose from 6.6 per
cent to 6.9 per cent in 2003.
2002 Market share
2003 Market share
Total Market 16,217,000 15,953,000 - 1.6%
CitroŽn 1,075,000 6.6% 1,104,000 6.9% + 2.7%
Car Market 14,392,000 14,184,000 - 1.4%
CitroŽn 886,000 6.2% 909,000 6.4% + 2.5%
LCV Market 1,825,000 1,769,000 - 3.2%
CitroŽn 189,000 10.3% 195,000 11% + 3.1%
In France, CitroŽn increased its market share from 14 per cent to 14.3 per
cent, continuing the growth trend of the past five years.
The brand reported a 3.9 per cent decline in sales against a market
downturn of 6.2 per cent.
In the car market, CitroŽn reported market share of 13.5 per cent, compared
with 13.4 per cent in 2002, in a car market that dipped by 6.3 per cent.
This result can be attributed primarily to the strong showing of brand
models on the supermini segment and to the steady performance of the Xsara
In an LCV market that contracted by 5.7 per cent, the brand reported a
strong increase in volumes (4.8 per cent). With 71,500 vehicles sold in
2003, CitroŽn reported market share of 18.7 per cent compared with 16.8 per
cent in 2002.
In Spain, CitroŽn's results reflected the same positive trend as the
market, up 4.9 per cent). The brand maintained its No. 2 position with
market share of 11.9 per cent.
The Xsara range plays a key role in CitroŽn's success in Spain. The saloon
is the second most popular car on the market, while the Xsara Picasso
people-carrier occupies the No. 1 spot in its segment. The superminis are
not far behind: the C3 was Car of the Year 2003 and the C2 was recently
named Car of the Year 2004.
CitroŽn remains the leader on the LCV market, with market share of 15.2 per
In Italy, in a market that contracted by 4.9 per cent, CitroŽn reported a
record year in terms of both market share (5.7 per cent) and sales volumes
(up 37 per cent), an increase of almost 40,000 cars.
The C3 range took second place on the PC market with almost 77,000 units
sold. The other models in the CitroŽn range also contributed to this
overall performance, with particularly strong showings for the Berlingo and
the C8, and a good start for the C2.
In the UK, in view of the unfavourable exchange rate, CitroŽn deliberately
scaled down its marketing effort. The brand posted market share of 4.9 per
cent in a market that expanded by 1.8 per cent.
Although the C3 and the restyled Berlingo are both showing good results in
the UK, the Xsara Picasso remains CitroŽn's best-selling vehicle on this
market. It is No. 1 in its segment for sales to private buyers.
With market share of 4.6 per cent in the car market, Citroen remains third
on the LCV market with market share of 8 per cent.
In the relatively stable German market, CitroŽn maintained volumes and
reported a market share that remained steady at 2.1 per cent.
The first results posted by CitroŽn's two new models are encouraging: more
than 2,800 examples of the C2 and 2,900 examples of the C3 Pluriel have
The C3 confirmed its increasing popularity in 2003, with more than 15,000
The Berlingo remains immensely popular and continues to grow sales with
17,200 vehicles delivered.
In the LCV market, CitroŽn maintained a steady position with market share
of 3.9 per cent.
In Belgium and Luxembourg, on a market that contracted by 1 per cent,
CitroŽn posted market share of 11.2 per cent, compared with 10.5 per cent
in 2002, an increase of 5 per cent in volume terms.
In the PC market, Citroen occupies the No. 3 position with market share of
10.7 per cent. In the LCV market, CitroŽn held on to the No.1 position with
market share of 15.8 per cent and a 12 per cent increase in volumes.
In the Netherlands, in a market that shrank by 4 per cent, CitroŽn reported
the strongest growth rate (7 per cent) of the market's seven top car
manufacturers, to take market share of 5.9 per cent. All the models in the
range contributed to these results.
In Switzerland, CitroŽn grew sales by 24 per cent to take 4.6 per cent (3.4
per cent in 2002) of a market that was down 9 per cent.
CitroŽn increased both its car and LCV market share (4.4 per cent of the
car market in 2003 compared with 3.2 per cent in 2002, and 7.3 per cent of
the LCV market, compared with 5.2 per cent in 2002). CitroŽn reported an
impressive 24 per cent increase in car sales. This performance can be
attributed primarily to the strong showing of the Xsara Picasso, C8 and
Berlingo, as well as to the results reported by the C2, C3 and C3 Pluriel.
The brand increased sales by 26 per cent in the LCV market.
In Austria, as a result of more buoyant commercial activity in the second
half of 2003, CitroŽn posted a 30 per cent increase in sales at the end of
the year on a market that expanded by 8 per cent. The brand took market
share of 3.5 per cent compared with 2.9 per cent in 2002.
In Portugal, in a market that reported a significant drop of 15 per cent,
CitroŽn increased its market share to 8.9 per cent. These encouraging
results can be explained in part by the appeal of the brand's supermini
range. Since the market launch of the C2, CitroŽn has claimed the No. 1
spot on the B segment.
In Denmark, against a backdrop of rising prices and a market that
declined by 12 per cent CitroŽn consolidated its position as the No. 3
brand, position acquired for the first time in 2002, with market share of
In Sweden, CitroŽn posted a sales increase of 30 per cent in a
market that grew by 2 per cent, to take market share of 4.6 per cent
compared with 3.6 per cent in 2001. All the models in the range contributed
to this result. Hitherto absent on the supermini segment, the brand has
gained new market share through the sale of more than 2,700 examples of the
C2, C3 and C3 Pluriel.
In Norway, in a market that grew by 3 per cent, the brand
maintained sales volumes to take market share of 4 per cent.
Around the rest of the world, CitroŽn steps up its activity.
In 2003, CitroŽn sold more than 256,000 vehicles outside Western Europe, an
increase of 18 per cent on 2002.
In China, CitroŽn sold 104,000 vehicles, an increase of 22 per cent over
2002. Citroen has practically doubled sales in two years.
These good results can be explained in part by the new product launches
seen in the first half of 2003, with the 5-door Xsara and two new versions
of the Elysťe notchback saloon: the VIP limousine and the VTS boasting
high-spec equipment with the new 1.6i 16V engine. These new models round
out CitroŽn's existing offering on the Chinese market, which is made up of
the Xsara Picasso, the Elysťe, the C5 and the ZX ***ang and 988.
In Central and Eastern Europe, CitroŽn consolidated its position in 2002,
with market share of 5.4 per cent, compared with 5.1 per cent in 2001.
- In Poland, CitroŽn increased sales by 19 per cent in a market that
expanded by 15 per cent, to take market share of 4.7 per cent.
- In Hungary, CitroŽn increased sales by 14 per cent in a market that
expanded by 15 per cent, to take market share of 5.2 per cent.
- In Croatia, CitroŽn increased sales by 20 per cent in a market that
expanded by 5 per cent, to take market share of 9.5 per cent.
In Latin America, where the overall economic situation is unfavourable,
CitroŽn deliberately scaled down its commercial activity. CitroŽn
maintained market share of 1.5 per cent as in 2002.
In Brazil, on a market that contracted by 8 per cent, CitroŽn maintained
market share of 1.3 per cent.
In Australia CitroŽn became the fastest growing major European brand with
sales gain of 35.4 per cent, CitroŽn's seventh year of growth in Australia,
driven by the arrival of the CitroŽn C3 as well as strong C5 sales, in a
market that grew by 10.4 per cent.