Peugeot replace their French marketing head
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  1. #1
    1000+ Posts gerry freed's Avatar
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    Default Peugeot replace their French marketing head

    Thierry Lonziano has taken over the role of Marketing Director Peugeot France reporting to Xavier Duchemin, Director Peugeot France.

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  2. #2
    1000+ Posts Mike Tippett's Avatar
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    Desperation?
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  3. #3
    1000+ Posts gerry freed's Avatar
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    The market picked up a bit in September but the PSA group weren't able to take full advantage. The 208 is doing well in its segment - B size sedans -but other segments are showing more growth and they do not apparently have the cost structures right to match the Dacias or the product timing to block the Captur.
    It is a very price conscious scene in which people are changing cars only when they have to, against a background of risng costs, taxes and employment uncertainty.
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  4. #4
    1000+ Posts Mike Tippett's Avatar
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    They really are in lamentable shape, and now it looks like the Peugeot family is going to lost control to the Chinese partnership. PSA really blew it; terrible management decisions for the past 30 years have painted them into an untenable corner.
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