"Total" History
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Thread: "Total" History

  1. #1
    Moderator Alan S's Avatar
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    "Total" History

    Just thought I'd slap this on out of interests sake as it relates to the Total Oil Company & it's history in Australia.
    I would suspect many on here may not be aware that they once held a fairly high presence out here. There's also a pic of a truly Independent Service Station (ie) one that sold a variety of brands of petrol; something we haven't seen for a long time.
    I have to wonder if this system was still in use, how much would it affect the pricing policy of the oil companies? Be a bit hard trying to sell brand "a" if brand "b" at the next bowser was 5 cents per litre cheaper. dance dance

    <a href="http://members.optusnet.com.au/~stuartrooke/index.html" target="_blank">Total oils in Australia.</a>

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    Alan S a_drink whip
    If it ain't broke, use a 12" shifter.....that usually does the trick!!

  2. #2
    Gone Fishin' Ray Bell's Avatar
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    I remember those days...

    There was the Purr-Pull bowser alongside the Atlantic bowser and then the Shell bowser.

    And the owner came out and put the petrol in your car for you, went back in with your one pound note and walked back out with 16/- change for you. If he'd checked and topped up the oil there might only be 13/4.

    It wasn't until the widespread driveways of the late fifties appeared that the driveway attendant (no longer the owner...) washed your windscreen and checked your tyres.

    On television the jingles would extol the virtues of the different brands... Highway Patrol was preceded by the animation of the Mobil symbol and the ads sang of the 'sign of the flying red horse...'

    Total was only in the eastern states, but they tried to make an impact with motor sport involvement. They paid for safety fences at Gnoo Blas on a loan basis, the car club having to move them to Towac when the place closed so they could honour their obligation to the company.

    And there was this...

    <img src="http://members.atlasf1.com/raybell/pics/mathilclkwf65.jpg" alt=" - " />

    ...and this...

    <img src="http://members.atlasf1.com/raybell/pics/leo32.JPG" alt=" - " />

    Total formed the Total Racing Team, and they gave out stickers for your car... I think I might have a picture of a car with some customised version...

    <img src="http://members.atlasf1.com/raybell/pics/FCdipper.jpg" alt=" - " />

    It was spectacularly successful promotion. Then they backed the Southern Cross Rally... then they sold out to Boral and evaporated.

  3. #3
    Sense Pug307's Avatar
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    Petrol has generally been largely viewed as a commodity - most people buy it on price, they don't really perceive any added value from brands of petrol.

    Recent ethanol sagas have probably changed this to some degree, but I think most importantly the introduction of ultra premium 98 RON fuels has changed this - many now perceive greater value in having higher octane and do pay for it.

    To be honest, I have no problem with the current pricing system in Australia. People whinge about how prices fluctuate, etc - that's life. Buy at the bottom of the cycle and be happy - I'd rather be given the opportunity to buy fuel cheaply than have the same price all the time - there is competition here.

    Plus fuel is cheap here, even in relative terms once you account for wage differences.

    Peugeot 307 XS 1.6
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  4. #4
    Good Sport danielsydney's Avatar
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    After long last got total sticker from the UK. They are really good actually.... head_ban

  5. #5
    nJm
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    I have a very faded sticker in my engine bay saying Peugeot recommends using TOTAL oil products

    There is also one on the radiator from BP asking that you don't drink the coolant...
    Nick
    1983 Peugeot 505 GR


    "All of its cars from the 1.1 litre 205 through the ugly duckling 309 to the 2.2 litre 505 GTi had a rightness and a righteousness about them that turned every humdrum drive into a journey. Someone, I once wrote, in the bowels of Peugeot understands handling and how a chassis should feel." - Jeremy Clarkson

  6. #6
    Gone Fishin' Ray Bell's Avatar
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    In real Peugeot engine bays, the sticker says:

    Peugeot 'faits confiance a Esso' ...or something like that.

  7. #7
    1000+ Posts purrr-geot's Avatar
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    Ray Bell:
    In real Peugeot engine bays, the sticker says:

    Peugeot 'faits confiance a Esso' ...or something like that.
    I've got something along the lines of peugeot reccommends total & esso.

  8. #8
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    I've got an idea.

    Let's start our own oil company, Aussiefrogs Fuels
    First of all, there's (potentially) 3000 cars out there advertising us - that's how many stickers have been distributed so far.

    Ah well... sound good wink
    Derek

  9. #9
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    Maybe my memorys dodgy and it was some other brand. but I seem to remember total being about even in the early 70s.

    Unique fuels: I guess monopoly of the market has eliminated that. Togther with all the epa laws about what can be put in you fuel tank and what cant. Unless you plan to be in renewable fuel seen. I recall the purple avgas 150 octane would have been really good. But I think it went out with the low lead fuel.

  10. #10
    Gone Fishin' Ray Bell's Avatar
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    Yes, Total were still about in the early (and mid) seventies... they sponsored the Southern Cross Rally during that period.

    I think there were also connections with the Datsun rally team and other rallies, maybe the Alpine?

    They were owned by Boral from about 1965, however, the French ownership selling up for some reason (the market might have been too competitive?) and this led to the end of the Team Total backing for the Geoghegans and Matich.

  11. #11
    Moderator Alan S's Avatar
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    From what I've heard, it seems that Gough and Senator Button scared the pants off 'em with some of their way out ideas for rationalising teh Motor Industry and when they suggested a compromise, the Government shut the door on it; they threatened to pull out of Australia, the Government called their bluff and they pulled up the pickets & went.
    There's a group of independents presently bringing their products into the country in some of the States and with all the talk of Coles & IGA getting involved in fuel sales, the prospect of them bringing fuel in also wouldn't be out of the question I'd think.

    Alan S
    If it ain't broke, use a 12" shifter.....that usually does the trick!!

  12. #12
    Good Sport danielsydney's Avatar
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    wasnt there an ALP or trade union run oil firm called SOLO? Thats what i have been taught anyway?
    What was with that?

  13. #13
    Moderator Alan S's Avatar
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    I think that was just simply an Independent fuel franchise like Matildas or United.
    Total by contrast is a full on oil company like Shell, Mobil, BP etc.

    Alan S
    If it ain't broke, use a 12" shifter.....that usually does the trick!!

  14. #14
    Gone Fishin' Ray Bell's Avatar
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    Originally posted by Alan S
    <strong>From what I've heard, it seems that Gough and Senator Button scared the pants off 'em with some of their way out ideas for rationalising the Motor Industry and when they suggested a compromise, the Government shut the door on it; they threatened to pull out of Australia, the Government called their bluff and they pulled up the pickets & went.....
    Not likely... Total (the French company) was gone in 1965, Gough wasn't a factor until 1972.

    Originally posted by danielsydney
    wasnt there an ALP or trade union run oil firm called SOLO? Thats what i have been taught anyway?
    What was with that?
    Solo existed as an independent marketer selling at a wide range of sites, mostly in Thicktoria. The ACTU bought them out circa 1974 and then coerced Ampol into supplying them at a price below that given to their own sites... with the (spoken or unspoken...) spectre of potential industrial unrest if they didn't.

    The ACTU later sold out its interest, AFAIK. They had other commercial interests, but they may have got out of all of them by now.

    One of the problems in explaining this here is that very few would be aware of what 'industrial unrest' meant in those days...

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