Pug ad wins world awards
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  1. #1
    UFO
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    Pug ad wins world awards

    Pug ad wins world awards

    A British TV advertisement in which an Indian man batters his Hindustan Ambassador until it resembles a Peugeot 206, won the Golden Lion at the International Advertising Festival last month.

    dance

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    Craig K
    2009 C5 HDi Exclusive

  2. #2
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    Thanks for that Craig

    The song from that ad (Heaven is a place on earth) by Raja Mushtaq is getting lots of airplay on Sydney radio... especially Nova969 except they call it "The Peugeot Song"

    Good advertising if you ask me, and it's all free wink

    Derek

  3. #3
    1000+ Posts n b j's Avatar
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    yeah I got that ad on my computer.

    hehehe it's a great ad!

    cool song too wink
    "Do my eyes deceive me, or is Senna's Lotus sounding rough ?" - Murray Walker
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  4. #4
    Fellow Frogger! MR206's Avatar
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    Bhangra Knights VS Husan - Husan (Radio Edit)
    i thought that was the song from the peugeot ad
    2002 China Blue Peugeot XT
    Canberra Raiders #1 Season Ticket Holder

  5. #5
    XTC
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    MR206:
    Bhangra Knights VS Husan - Husan (Radio Edit)
    i thought that was the song from the peugeot ad
    There seems to be multiple versions / remix's

    I have 2 mp3s

    Title - Husan
    Artist - BaldŽn Spiky
    Album - Te Quiero TV

    And

    Title - Bhangra Nights
    Artist - Raja Mustaq
    Album - Spot TV

    Both are the same music but different.

    - XTC206 -
    You're not fooling everyone, or did you forget? .......




    '02 Peugeot 206 GTi / '07 VW Golf GTI
    Now this is a .sig
    AF'd in PER, MEL, SYD, ADL, CBR

  6. #6
    Sense Pug307's Avatar
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    That ad was just great. It was creative, something different, not your traditional "zooming through the hills" type ad.

    It was actually voted Britain's favourite ad. <a href="http://www.peugeot.com.au/PEUGEOT/AU/me.get?site.sitelayouts.body&FFFF809" target="_blank">Click here</a> for details.

    Along with Honda's "Cog" advertisement, it's my favourite car ad in recent times.

    Cheers,

    Justin

    Peugeot 307 XS 1.6
    Aussiefrogged in MEL, PER, SYD, BNE & ADL.
    Rendezvous Adelaide 2005

  7. #7
    Fellow Frogger! MR206's Avatar
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    theres a ad for bridgestone tyres with dogs...with a dog cheating on its partner..its kinda funny..but they made it kinda sad...top ad!
    type Bridgestone on kazaa and u should find it...
    2002 China Blue Peugeot XT
    Canberra Raiders #1 Season Ticket Holder

  8. #8
    Gem
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    I have some indian friends and are trying to get them to go for a drive with that song on!
    I will see if I can get a video of it. hehe
    ~ gemma ~
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  9. #9
    XTC
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    MR206:
    theres a ad for bridgestone tyres with dogs...with a dog cheating on its partner...
    The Mini ad with the Bulldog looking it over then sniffing it's tail pipe is pretty funny .. the car and the dog have the same profile

    - XTC206 -
    You're not fooling everyone, or did you forget? .......




    '02 Peugeot 206 GTi / '07 VW Golf GTI
    Now this is a .sig
    AF'd in PER, MEL, SYD, ADL, CBR

  10. #10
    Good Sport danielsydney's Avatar
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    Yes I also like that indian advert. A mate of mine who is indian likes that advert too.
    He says those old indian cars are still being produced over there.
    He also told me they all drive those tiny suzuki 800cc hatch things with back seats in them.
    Scary with a big indian family in it and a few on the roof he told me.
    I do like that indian song its alsways on Nova969 like derek said. 2_cents head_ban

  11. #11
    Fellow Frogger!
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    A British TV advertisement in which an Indian man batters his Hindustan Ambassador until it resembles a Peugeot 206, won the Golden Lion at the International Advertising Festival last month.
    Yep i agree.

    The Honda (cog) add is also one of the best car add i've seen (wait for next years awards)
    ashleyt

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  12. #12
    Sense Pug307's Avatar
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    Apparently Honda has a similar type of ad under development.

    I think the good thing about these ads is that they're different. Car ads are very stereotypical - bunch of people driving through the countryside with smiles on their faces.

    The Honda & Peugeot ads are effective because they are different. However they don't seem to fall into the pitfall of many interesting (especially humourous) ads, whose products people often don't remember - they're so funny/memorable so you remember the ad, but not the brand/product (somewhat distracted). The Peugeot ad is better on this basis - there are a good few cues in the ad.

    Both have used viral marketing very effectively too - how many of us received links or the ads in our emails?

    Cheers,

    Justin

    Peugeot 307 XS 1.6
    Aussiefrogged in MEL, PER, SYD, BNE & ADL.
    Rendezvous Adelaide 2005

  13. #13
    XTC
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    Pug307:
    Both have used viral marketing very effectively too - how many of us received links or the ads in our emails?
    True ... most of us ... many who are car fans and not just Pug fans. Making them more universal is the key ... yeah I've seen all the latest Crummiedoor SS, and Astra-Turbo ads - would I download them ?? Nope. But the Honda ad on the otherhand

    - XTC206 -
    You're not fooling everyone, or did you forget? .......




    '02 Peugeot 206 GTi / '07 VW Golf GTI
    Now this is a .sig
    AF'd in PER, MEL, SYD, ADL, CBR

  14. #14
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    I saw a "The Making Of" for the Honda Cog ad the other day by complete fluke when I was channel surfing on Foxtel.

    Of ALLL channels, there was this "The Making Of" clip on MusicMax. It went for ages - quite amazing to watch.

    The people were working on that ad for months and months. It took them something like 4 months of work to finally figure out the final 'run' of car parts that they could set up to complete the ad.

    Amazing stuff.

    On a side-note, a girl I met at uni today, her sister works in the marketing departing of Peugeot UK and was there when the "India" ad was concieved and put to air over there. I'll try and find out more. She approves of my choice of car anyway wink

    Derek.

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