New Volvo TV Commercials
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  1. #1
    Fellow Frogger! nchandler's Avatar
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    New Volvo TV Commercials

    Has anyone seen any of them? Pretty damn amusing I thought. Particularly the one where the bloke in the C70 coupe pulls up behind the E-class. Bloody volvo drivers! Good marketing by volvo, actually, volvo's advertising is praised as one of the best automotive efforts worldwide.

    Nick

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  2. #2
    Sense Pug307's Avatar
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    <img src="http://www.eurorscg.com.au/bloodyvolvodrivers/images/Header_BVD.gif" alt=" - " />

    What you are seeing is Phase 1 of the campaign, which begins by disempowering the "bloody Volvo driver" stigma simply by `stealing' the expression. Three 15 second commercials attemp to exemplify how absurd this expression can be:

    There's more to come

    Lookout for <a href="http://bloodyvolvodriver.com.au" target="_blank">http://bloodyvolvodriver.com.au</a> in the near future.

    BTW, during which programs did you see the ads? I've been quite busy recently so I haven't managed to see them, only the 'Shopping' ad, which is <a href="http://www.eurorscg.com.au/bloodyvolvodrivers" target="_blank">here</a>. Are they frequent?

    Volvo's marketing can be good (overseas there are some quite good ones, I like the US ones), but Australia hasn't had any spectacular efforts in recent times. Too much recycled wishy washy, soft EuroRCSG crap that is often meaningless. Still remember reading an article in B&T weekly in which one a marketing exec's wife thought the S60 in the "Made You Look" ads was a BMW! There's good and bad in that.

    BTW - did you get the sticker, "You wish you were a bloody Volvo driver"?

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  3. #3
    nJm
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    I saw the one with the E class on the weekend.
    Nick
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    "All of its cars from the 1.1 litre 205 through the ugly duckling 309 to the 2.2 litre 505 GTi had a rightness and a righteousness about them that turned every humdrum drive into a journey. Someone, I once wrote, in the bowels of Peugeot understands handling and how a chassis should feel." - Jeremy Clarkson

  4. #4
    Sense Pug307's Avatar
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    Ahh, it's great, taking the piss out of bloody Benz drivers

    During what program were the ads screened?

    Hopefully there are enough of them, otherwise people won't get it when they move to Phase 2 - the campaign is staggered.

    It's a risky strategy, but hopefully the ignorance of the Australian market regarding Volvos will be changed. Nowhere in the world is the stigma attached to Volvos stronger than in Australia. People here seem to all think we still potter around in 240 GLs or 740 Estates. It never ceases to amaze me at how many people still think they're boxy and slow.

    It's pretty hard to argue with the performance of a Volvo these days. Next year, all models will do 0-100km/h sub 10secs - currently the slowest 2.0 auto does it in 10.7s, which is hardly slow anyway.

    The funny thing about the image is the fun you can have when you're in one. At the traffic lights, guy next to you mouths bloody Volvo driver. Lights go green, squeeze the throttle, all wheel drive, 320Nm from 1500rpm, bye bye... Just imagine what it does to their ego, being beaten by a Volvo

    When will Peugeot bring out a turbo 307!!!

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  5. #5
    UFO
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    Got this when I tried to go to the bloodyvolvo driver web site:

    Connection Error
    Failed to processes request for URL: <a href="http://bloodyvolvodriver.com.au/" target="_blank">http://bloodyvolvodriver.com.au/</a>

    The following error was encountered: (6) connection refused.

    Bloody idiot Volvo Website people deal :p
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  6. #6
    Budding Architect ???? pugrambo's Avatar
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    i can't see the aussie general public ever getting over the bloody volvo driver image they have embedded into their minds from years of bloody volvo drivers upsetting their parents for all these years
    we even say bloody volvo drivers to people who aren't even driving volvos
    long gone are the bloody sunday driver sayings that you always used to hear
    we also have the bloody "p" plater
    bloody taxi driver
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  7. #7
    1000+ Posts Damien Gardner's Avatar
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    Vovo's ad campaign could well backfire, and imbed the Bloody Vovo driver saying, in the minds of those whom, were ignorant of the saying. Thus starting a new wave against Vovo's.

    No no typo's here, couldn't bring myself to spell it correctly.
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    Pug307:
    Lights go green, squeeze the throttle, all wheel drive, 320Nm from 1500rpm, bye bye... Just imagine what it does to their ego, being beaten by a Volvo
    I learnt this the hard way in my 306XSi disappro

    Derek

  9. #9
    rek
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    Has anyone seen the Skoda ads that they run in the UK press? They also had a great self-deprecating ad campaign, to try and remove the stigma associated with the brand

    pugrambo:
    i can't see the aussie general public ever getting over the bloody volvo driver image they have embedded into their minds from years of bloody volvo drivers upsetting their parents for all these years
    In my experience, Magna drivers are the new "Volvo drivers" whip
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  10. #10
    nJm
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    DeKa:
    Pug307:
    Lights go green, squeeze the throttle, all wheel drive, 320Nm from 1500rpm, bye bye... Just imagine what it does to their ego, being beaten by a Volvo
    I learnt this the hard way in my 306XSi disappro

    Derek
    Hehehehe. I've been lucky enough to be the guy driving the turbo volvo approve . Mind you I have a fond memory of rocking up at the lights with Justin driving a Volvo XC70, windows down and playing classical music at high volume. Next to us is a yobbo in a VN Commodore. Lights go green and let those beautiful 5 cylinders sing! Fuel bill from exercise $5. Extra wear on tyres, $10. Look on Commodore driver, Priceless .

    <small>[ 25 September 2003, 06:37 PM: Message edited by: nJm ]</small>
    Nick
    1983 Peugeot 505 GR


    "All of its cars from the 1.1 litre 205 through the ugly duckling 309 to the 2.2 litre 505 GTi had a rightness and a righteousness about them that turned every humdrum drive into a journey. Someone, I once wrote, in the bowels of Peugeot understands handling and how a chassis should feel." - Jeremy Clarkson

  11. #11
    Fellow Frogger! Jez 405's Avatar
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    I've seen the shopping trolley and Merc E320 one - I think that Merc drivers are worse than Volvo drivers. I take a route home through Alexandra Ave and Grange Rd through Toorak home most afternoons and I can almost guarantee I'll get carved up by a shiny new Mercedes (usually an ML) every time.
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  12. #12
    who? when? huh? GTI124's Avatar
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    I saw the ad during Nightline and another during Enterprise last night
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  13. #13
    Fellow Frogger! billtran's Avatar
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    rek:
    Has anyone seen the Skoda ads that they run in the UK press? They also had a great self-deprecating ad campaign, to try and remove the stigma associated with the brand

    pugrambo:
    i can't see the aussie general public ever getting over the bloody volvo driver image they have embedded into their minds from years of bloody volvo drivers upsetting their parents for all these years
    In my experience, Magna drivers are the new "Volvo drivers" whip
    You're wrong there. Camry drivers are the new Volvo drivers. And dickheads tend to drive Commodore SSs.
    You're not paranoid if everyone hates you.

  14. #14
    Budding Architect ???? pugrambo's Avatar
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    retired taxi drivers become bloody volvo drivers overnight
    we don't get too many camry drivers out here but we avoid any volvo, taxi and anything thing else where the driver has a hat on both young and old
    the young ones though aren't volvo drivers they are the next touring car champions
    you only have to look at how fast they can drive in town to see this
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  15. #15
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    Mercedes drivers are woeful, i spend a bit of time in Grange road, St.Georges rd and Albany roads in Toorak also. Due to their superior status, they do not need to indicate, look for other cars or generally pay any attention what so ever as to what is going on around them.

    I was waiting at a set of lights in Malvern the other day. An Audi went past with a generally relaxed driver, but still obviously paying attention. A BMW driver then went past, with both hands on the wheel and pedalling hard, then a Mercedes wafted past, the driver was cleaning his glasses using both hands!

    Still want an Benz for my next car tho.
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  16. #16
    Fellow Frogger! nchandler's Avatar
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    Dad really laughed at the benz/volvo ad, having in the last wek or two, upgraded mum's S70 to an E240. Haven't driven it yet, but from what i've heard, its unbelievably refined. I'm heading back home in a week so I'll find out then.

    Nick

  17. #17
    Sense Pug307's Avatar
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    UFO:
    Got this when I tried to go to the bloodyvolvo driver web site:

    Connection Error
    Failed to processes request for URL: <a href="http://bloodyvolvodriver.com.au/" target="_blank">http://bloodyvolvodriver.com.au/</a>

    The following error was encountered: (6) connection refused.

    Bloody idiot Volvo Website people deal :p
    I didn't say it was up yet!!!

    It goes up with Phase 2 of the campaign.

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  18. #18
    Sense Pug307's Avatar
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    billtran:
    You're wrong there. Camry drivers are the new Volvo drivers. And dickheads tend to drive Commodore SSs.
    A few years ago during a launch, Volvo said they'd officially hand over the title of world's most boring car to the Camry

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  19. #19
    Sense Pug307's Avatar
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    rek:
    Has anyone seen the Skoda ads that they run in the UK press? They also had a great self-deprecating ad campaign, to try and remove the stigma associated with the brand
    It's worked, IMHO.

    It never ceases to amaze me at how many Euros will go and tell me how Skodas are pretty good cars. More often than not, the VW connection will be mentioned too.

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  20. #20
    who? when? huh? GTI124's Avatar
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    No, I really think Avalon drivers are the new Volvo drivers. It was Camry for a while, but they've upsized themselves.

    It did move to Saab for a while too, but I think Avalons have the crown now.

    Yep Commodore drivers have easily got the dickhead mantle.
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  21. #21
    Fellow Frogger! MY 4's Avatar
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    Hehehehe. I've been lucky enough to be the guy driving the turbo volvo approve . Mind you I have a fond memory of rocking up at the lights with Justin driving a Volvo XC70, windows down and playing classical music at high volume. Next to us is a yobbo in a VN Commodore. Lights go green and let those beautiful 5 cylinders sing! Fuel bill from exercise $5. Extra wear on tyres, $10. Look on Commodore driver, Priceless .[/QB]
    Hey NJB,

    My dad also has the Volvo Cross Country ('00 Model) - and it kicks ass!! wink

    I love taking it for spins seeing the looks on peoples faces as they get flogged!
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  22. #22
    who? when? huh? GTI124's Avatar
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    We had an 850 and the looks you get when you rock up to the lights with the stereo blasting out some choons. They do the double take when they here some funky dance music...drumm and bass really confuses people.
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  23. #23
    UFO
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    MY 4:
    Hehehehe. I've been lucky enough to be the guy driving the turbo volvo approve . Mind you I have a fond memory of rocking up at the lights with Justin driving a Volvo XC70, windows down and playing classical music at high volume. Next to us is a yobbo in a VN Commodore. Lights go green and let those beautiful 5 cylinders sing! Fuel bill from exercise $5. Extra wear on tyres, $10. Look on Commodore driver, Priceless .
    Hey NJB,

    My dad also has the Volvo Cross Country ('00 Model) - and it kicks ass!! wink

    I love taking it for spins seeing the looks on peoples faces as they get flogged! [/QB]
    Makes a change then from years gone by. Usually the flogging was going on inside the Volvo eek! whip tongue
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  24. #24
    1000+ Posts silverexec's Avatar
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    After seeing quite a few of these Volvo ads, just today I found myself thinking "Bloody Volvo driver!" everytime I saw a car doing something stupid, and none of them were Volvos!

    If anything, these ads have made me think of the "bloody Volvo" phrase more often. I agree with Damien, Volvo could well be ingraining the phrase in people who had never used it previously, or had already forgotten it.

    I think they'd better be thinking of bringing out Phase 2 of their campaign fairly soon if they don't want to tarnish the new image they seem to have.

    Cheers,
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  25. #25
    Good Sport danielsydney's Avatar
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    I love that supermarket advert its great why cant Renault and citroen and peugeot bring out their adverts like this?
    It would be so good if they did....very euro...

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