Modern illiteracy & moronic words
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Thread: Modern illiteracy & moronic words

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    WLB
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    Default Modern illiteracy & moronic words

    Additized.

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    I filled up with petrol last night at a 7-Eleven. At the bowser I had a choice of three. Special Unleaded, Special 91, and Special 95. A notice informed me of their special properties. A footnote stated that this was when compared with petrol that was not additized. Presumably, some marketing genius at 7-Eleven thinks that when additives are added, perhaps by the process of additization, the fuel becomes additized. One wonders how their petrol's additizationality compares with that of Shell, BP or Caltex?
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    Default Modern illiteracy & moronic words

    Maybe aditized is code for all having detergent additives, as opposed to selective Vortex and Ultimate labels ‘frinstance’.


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    B/S seems to have been the major additive to Australian fuels for years. Although 70 years ago there were still many multiple brand service stations where two or three brands were sold alongside each other. Brands did not have the same (low) octane rating so there really was a claimed difference. On the other hand Motor Manual questioned whether the difference was in the calculation. In 1952 there was controversy about our low octane fuel. British fuel quality had improved and some cars were coming out with compressions as high as 8.5 to 1. They had to have thick head gaskets fitted for sale in Australia. There was a demand for better fuel and as usual the Government sided with the refiners. We were told we could not have better fuel because it was needed for the UN air force in Korea.
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    Quote Originally Posted by Nagaman View Post
    Maybe aditized is code for all having detergent additives, as opposed to selective Vortex and Ultimate labels ‘frinstance’.
    I understood what they were trying to say. It's just that it's the most ridiculous example of an invented word to use in place of existing words, that I've seen for a long time. So often we hear or read press releases from politicians, government officials, and corporate spokespeople, that say nothing or can't be understood. Sometimes it's deliberate so that they can speak for quite a while without saying anything, and sometimes it's a marketing twit who thinks he's sounding impressive.
    What is the future of understandable communication? (Sorry, forgot to add 'going forward' to the end of my last sentence.)
    Last edited by WLB; 2nd March 2019 at 03:05 PM. Reason: typo
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    Default Modern illiteracy & moronic words

    Bring back Plume, the COR, Ampol, Golden Fleece and the flying red horse .

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    Last edited by Nagaman; 2nd March 2019 at 03:21 PM.
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    Quote Originally Posted by WLB View Post
    I understood what they were trying to say. It's just that it's the most ridiculous example of an invented word to use in place of existing words, that I've seen for a long time. So often we hear or read press releases from politicians, government officials, and corporate spokespeople, that say nothing or can't be understood. Sometimes it's deliberate so that they can speak for quite a while without saying anything, and sometimes it's a marketing twit who thinks he's sounding impressive.
    What is the future of understandable communication? (Sorry, for got to add 'going forward' to the end of my last sentence.)
    One wouldn’t want to be cynical otherwise expressions like ‘outplacing’ might become common,.....at the appropriate juncture, in the fullness of time etc


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    I had to go to the municipal offices awhile ago, and the first thing they asked me was, am I a client. No, I'm a ratepayer!
    Next time you are at the airport, waiting for your flight, and they announce over the PA system that guests travelling to wherever should go to gate such and such, you should ask them why you have been charged for your ticket. There was a time when guests in hotels and guest-houses paid for the privilege but in every other situation, a guest was a free visitor, there by invitation.

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    Quote Originally Posted by WLB View Post
    I had to go to the municipal offices awhile ago, and the first thing they asked me was, am I a client. No, I'm a ratepayer!
    Next time you are at the airport, waiting for your flight, and they announce over the PA system that guests travelling to wherever should go to gate such and such, you should ask them why you have been charged for your ticket. There was a time when guests in hotels and guest-houses paid for the privilege but in every other situation, a guest was a free visitor, there by invitation.
    I think it’s to demonstrate exactly how much they care about you .
    Have a nice day y’all.


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    Default Modern illiteracy & moronic words

    We might have a COR again - the Commonwealth Oil Reserve, Just like America:
    https://en.wikipedia.org/wiki/Strate...United_States)


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    Has anyone else just had this web page turn into a new format with posts occupying the full width of the screen and all the other side links and menus crammed into single lines of basic text at the top left of the page, surrounded by a sea of green empty space?
    Last edited by WLB; 2nd March 2019 at 04:49 PM. Reason: typo

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    Not here


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    Quote Originally Posted by WLB View Post
    Has anyone else just had this web page turn into a new format with posts occupying the full width of the screen and all the other side links and menus crammed into single lines of basic text at the top right of the page, surrounded by a sea of green empty space?
    Yup...
    Had the same about a week ago and yes started again about an hour ago, it will come good - you get used to navigating around in the meantime


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    Off topic, but here we go again. At least I hope not.

    Attachment 112592

    10 years and 3 weeks ago, to the day.


    Attachment 112593

    An hour ago.

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    Dead calm at the moment. And barely a sound. Very eerie. Very dark outside.
    The forecast cool change may be a problem though. Gusty wind from the west or southwest would crank it up and possibly send it here. Just like last time!
    It's going to be an interesting night.

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    Quote Originally Posted by WLB View Post
    Off topic, but here we go again. At least I hope not.

    Attachment 112592

    10 years and 3 weeks ago, to the day.


    Attachment 112593

    An hour ago.

    Just to let you know, your attachments aren't visible. Hope the strong wind with the cool change doesn't spread the fires to any new areas.

    Cheers

    Alec

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    If you click on them, they open a link when I try it. I tried to upload the photos but even though I reduced the jpg size to under 100kb, as it insists that you do, it still says it's bigger than 100kb. Even when I cut it down to 60kb. Also still getting the strange web page appearance.

    Unfortunately the cool change is going to turn the fires through 90 degrees to the left. They were heading south or southeast. But now it's swung around to the west, whay was its long eastern flank is now the front. I can now smell the smoke.

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    Fingers crossed.

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    Default Modern illiteracy &amp; moronic words

    You could see the Bunyip smoke on the 128km BOM radar.
    http://www.bom.gov.au/products/IDR023.loop.shtml#skip

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    It seems to have thinned out now. Not so noticeable.
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    Back on topic.

    The problem with with marketing is that you’ve got to come up with a different way of saying what everyone else is saying. If you can do this you get paid. It’s called “incentivization”, hence “additivisation”.

    At best dicitionaries are guidelines that get updated on the fly.
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    It's a modern trend. The masses feel left out when they hear words they can't spell, or have to read words they can't.

    Even the prime minister found it necessary to dumb down his name.
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    Quote Originally Posted by Exfrogger View Post
    Back on topic.

    The problem with with marketing is that you’ve got to come up with a different way of saying what everyone else is saying. If you can do this you get paid. It’s called “incentivization”, hence “additivisation”.

    At best dicitionaries are guidelines that get updated on the fly.
    Unless of course you are talking about the Oxford dictionary, which does go to some pains to establish the truth before it adds a new word to it's lexicon......
    Don't it always seem to go that you don't know what you've got 'til it's gone............

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    Bands of heavy rain about hopefully some will fall in the fire areas and help the fire fighters put them out stay safe down your way WLB.

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