PSA’s U.S. ‘low cost stores’ strategy
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Thread: PSA’s U.S. ‘low cost stores’ strategy

  1. #1
    Fellow Frogger!
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    Default PSA’s U.S. ‘low cost stores’ strategy

    One wouldn’t suggest they’re over the top out here either -
    http://www.autonews.com/article/2018...autonews-daily


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    Fellow Frogger! fnqvmuch's Avatar
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    i wish they were 'providing mobility' in this market, i.e.ride sharing.
    - i know my citroen is a nice place to work
    grandC4picasso RHB, [email protected] , EGS6Sp, B58, MY 2012-2013 (?)

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    JBN
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    They have been providing a mobility solution for me since 1984 (CX, BX, BX, Xantia, 2CV, 2CV, 2CV).

    But they haven't made a penny out of me because all the cars were bought second hand. Remember, Andre Citroen was a Dutchman before he was a Frenchman. I am half Dutch and tight as a fishes R soul.

    John

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    Fellow Frogger! fnqvmuch's Avatar
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    psa as a 'mobility provider' i think refers to the concept that you can buy one, lease one, now even just hire one to be at your disposal at a moments notice in Paris; i like the idea of subsidised leasing for Uber-type use, giving their brand exposure to the innocent ... as iirc Holden has done recently and apparently Citroen did something similar decades ago.
    Last edited by fnqvmuch; 24th March 2018 at 02:00 PM.
    grandC4picasso RHB, [email protected] , EGS6Sp, B58, MY 2012-2013 (?)

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    My dealers showroom space is barely sufficient for one Berlingo and a 208. I can’t see how their sales can justify much more unless PSA AU contribute big time.


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    Now go make me a sandwich Hotrodelectric's Avatar
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    That article I suspect is just another posture by PSA. They're not coming back to the US. They haven't the stones to compete in the world's most competitive auto market. If they do come back, for various reasons they will lose their shirt. The majority of buyers here either don't know them, or don't regard them well.
    The measure of your character isn't what you do when people are watching- it's what you do when they aren't watching.

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    Quote Originally Posted by Hotrodelectric View Post
    That article I suspect is just another posture by PSA. They're not coming back to the US. They haven't the stones to compete in the world's most competitive auto market. If they do come back, for various reasons they will lose their shirt. The majority of buyers here either don't know them, or don't regard them well.
    Well they’ll need to advertise big time if they are serious.
    You’re only as good as your product on the floor.


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    1000+ Posts robmac's Avatar
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    Quote Originally Posted by Nagaman View Post
    Well they’ll need to advertise big time if they are serious.
    You’re only as good as your product on the floor.


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    And the market perception of your product.

    Both lessons Inchcape, in Australia, could take on board.
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    1000+ Posts edgedweller's Avatar
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    clearly PSA need a 4 door ute


    tight as a fishes R soul.
    trusting there is a differentiation between thrifty and niggardly


    ed

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    1000+ Posts robmac's Avatar
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    Quote Originally Posted by edgedweller View Post
    clearly PSA need a 4 door ute




    trusting there is a differentiation between thrifty and niggardly


    ed
    Presumably the design should be water tight
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