PSA hope to announce new ownership structure 19th Feb
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  1. #1
    1000+ Posts gerry freed's Avatar
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    Default PSA hope to announce new ownership structure 19th Feb

    The French government has a representative in China, negotiating the shareholding and control structure with Dongfeng. It is a little unusual as neither are, at the moment, a shareholder of PSA. Rumours run that the deal is being discussed around 15% each for the Chinese, the French State and the Peugeot family. Dongfeng is itself controlled by the Chinese State.
    PSA hope to announce with the year's results on Feb 19th, the recapitalisation to include an increase of 3 billion euros and the changes of control.
    At the management level the new CEO has yet to confirm the presumed branding strategy as proposed last year. In this there will be 3 brands - Peugeot with a sporty image, Citroën for the return to the 2cv cheap entry models and DS for the prestige range including replacing the C5 and C6.

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    Quote Originally Posted by gerry freed View Post
    In this there will be 3 brands - Peugeot with a sporty image, Citroën for the return to the 2cv cheap entry models and DS for the prestige range including replacing the C5 and C6.


    G'day,
    it would be nice too see a new 2CV, but I fear it may be like the new Beetle. Nice, but in name only.
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  3. #3
    1000+ Posts gerry freed's Avatar
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    The first one of the new approach is the Cactus which is to be released on André's birthday
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    1000+ Posts gerry freed's Avatar
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    According to Le Figaro today, the board of PSA had a spirited discussion yesterday centred around who would control the recapitalised company. Some members of the Peugeot family want to hang on to their shares with extra voting power and if the funding depends in part on a market raising then the investors will need to have more confidence in the strategy and management. This is difficult when the nominated CEO has not yet taken over and is suggesting that he needs 6 months to come to grips with the situation.
    see
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  5. #5
    1000+ Posts Mike Tippett's Avatar
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    The brand strategy, such as it is, includes the definitive abandonment of the hydropneumatic suspension that has been the defining characteristic of large Citroens since 1954 as well as the largest gasoline engine displacing 1.6 litres...and Peugeots being a second rate copy of VW cars - the designers of the 308 make no bones about wanting to out-Golf the Golf. Having a French car in the old days meant that it was oozing with the national flavour of the country, being extremely good-riding, strong road holding, large ground clearance, ready for a Safari...now not so much...

    23 years ago when Peugeot quit North America I wrote a polemic about what is wrong with PSA...even suggesting that they needed Asian involvement in management (that would lead to another French Revolution, some said). The only surprise to all of this is that it has taken 23 years for it to come true.

    I hope PSA has a renaissance and some of the old magic can be redeveloped. So long as the large and garish "DS" Citroens are sprung by steel, I can't be optimistic.
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    1000+ Posts gerry freed's Avatar
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    The national flavour of France has changed and if anything the changes are accelerating. The government has put more attention to the safety and anti pollution lobbies than to the petrol heads.
    Net result the road system is excellent and no longer makes the demands on suspension and road holding of yesteryear. Increased policing and general public awareness has reduced the deathrate on the roads from 18,000 in 1948 to 3,000 last year, in spite of a massive increase in road usage.
    The government is still pushing speed reductions and is now proposing to trial this year a reduction of maximum speed on roads other than autoroutes and voies rapides from 90 to 80kph. The major cities continue to restructure traffic flow to favour 2 wheeled and public transport, squeezing the road space available for private vehicles. Meanwhile the economy is seriously diseased and personal buying power is falling, with a long way to go.
    In this scene the cars that suit France are of global relevance in just two segments - cheap, value for money, reliable transport - which Renault owns with the Dacia range and the Louis Vuiton image scene which the DS range is trying to create.
    PSA's largest markets are France and China, with some success in South America. Even with a 3 billion injection to keep it running it is going to be an interesting management challenge to make it competitive, while so dependent on the French market and French cost structures.
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