Sports cars affect the pleasure centre of the male brain
  • Register
  • Help
Results 1 to 13 of 13
  1. #1
    Fellow Frogger! GavinS's Avatar
    Join Date
    Aug 2003
    Location
    Malvern East
    Posts
    589

    Default Sports cars affect the pleasure centre of the male brain

    Those crafty Germans and the scientific approach to autos, where will it end?
    "Images of sports cars affect the pleasure centre of the male brain the same way as sex, chocolate and cocaine."
    http://www.just-auto.com/news_detail.asp?art=43212
    Food for thought, no great surprise to forum members I suspect.
    I lust after an Alpine 610 in a driving enthusiast sort of way.
    Cheers GavinS


    Advertisement
    Cheers- GavinS 25 GTX 1987 build 2165cc auto - TBR. Renault is properly pronounced "Rhen-oh."
    .......................................Nissan Skyline (daily driver)
    Seek the blindspot and unknown of The Johari Window.

  2. #2
    XTC
    XTC is offline
    VIC: a fine driving state XTC's Avatar
    Join Date
    Mar 2003
    Location
    Location Location Location
    Posts
    8,566

    Default

    There is no doubt, that many on this forum don't just love their cars, but they really "L.O.V.E" their cars. Some just prefer to make love in their cars, with varying degrees of sucess, I'm sure 505 love is a lot easier then say Clio love, cause who'd love a Clio

    - XTC206 - [TFPIC]
    You're not fooling everyone, or did you forget? .......




    '02 Peugeot 206 GTi / '07 VW Golf GTI
    Now this is a .sig
    AF'd in PER, MEL, SYD, ADL, CBR

  3. #3
    Fellow Frogger! GavinS's Avatar
    Join Date
    Aug 2003
    Location
    Malvern East
    Posts
    589

    Default full article

    Didn't relise the link failed to open article so here it is;
    GERMANY: Car marketers find cars stimulate the brain like sex, chocolate and cocaine

    12 Jan 2004

    Source: just-auto.com editorial team


    Automotive News Europe reports that DaimlerChrysler, Ford of Europe and other carmakers are using medical research tools to probe the consumer brain to better sell cars.
    Among the provocative, early results from electrodes-on-the-scalp and Magnetic Resonance Imaging (MRI) scanner research: images of sports cars affect the pleasure centre of the male brain the same way as sex, chocolate and cocaine.
    The field of neuromarketing is still in its infancy, but already consumer advocates including Ralph Nader are objecting, saying it is manipulation or even a form of mind reading.
    For carmakers, the ultimate goals are insights into designing cars that are easier to use, sculpting cars with greater consumer appeal and creating advertisements that build strong emotional bonds with the brand.
    Ford, for example, says it hopes neuromarketing techniques will help it understand how consumers make emotional connections to brands.
    "By no means do we want to give consumers the impression that we are trying to read minds," said Ford of Europe manager of marketing, communications and training, Matthias Kunst.
    Several European academics are working with carmakers on basic neuromarketing research. Some US researchers have established consultancies that are already advising carmakers and other consumer product companies about marketing.
    In Germany, the DaimlerChrysler Research Centre has been at the forefront of neuromarketing, funding several research projects in the Psychiatry and Diagnostics Radiology departments at University Clinic Ulm.
    Initially DC approached Ulm, asking it to study how consumers evaluate vehicle interiors. The academics said their techniques weren't suited to do that, but they agreed to conduct research on car exteriors.
    In the Ulm study, 12 men who were highly interested in cars were placed in a MRI scanner, a medical device doctors normally use to look for tumours.
    Researchers showed the volunteers 66 pictures of sports cars, sedans and small cars, and asked them to rate the cars on attractiveness.
    Unsurprisingly, the men said sports cars were significantly more attractive than sedans or small cars. But what interested researchers were the specific brain areas that showed activity when viewing a sports car. The part of the brain associated with rewards was more active for sports cars than for sedans and small cars.
    "A sports car is a symbolic character because it indicates social dominance," says study senior author Henrik Walter. "It's a very expensive car."
    Sports cars are an impractical means of transport: expensive, small and sometimes dangerous. But it appears sports cars serve a social function by demonstrating wealth and social dominance.
    "It's similar to the peacock's tail," Walter says. "It doesn't have any use for fighting or gathering food. In evolutionary terms, why should it play part in attracting females? Because if [a male] can afford to invest so much energy in a useless thing, he must be strong."
    In December, US consumer group Commercial Alert demanded the US Office for Human Research Protection investigate whether Emory researchers violated federal human-research guidelines.
    Automotive News Europe noted that motor industry critic Ralph Nader is chairman of the group's advisory board.
    Cheers
    Cheers- GavinS 25 GTX 1987 build 2165cc auto - TBR. Renault is properly pronounced "Rhen-oh."
    .......................................Nissan Skyline (daily driver)
    Seek the blindspot and unknown of The Johari Window.

  4. #4
    Fellow Frogger! MY 4's Avatar
    Join Date
    Jan 2003
    Location
    Sydney
    Posts
    481

    Default

    Quote Originally Posted by XTC206
    There is no doubt, that many on this forum don't just love their cars, but they really "L.O.V.E" their cars. Some just prefer to make love in their cars, with varying degrees of sucess, I'm sure 505 love is a lot easier then say Clio love, cause who'd love a Clio

    - XTC206 - [TFPIC]
    RIGHT. XTC!!! You're gonna cop it buddy!!!

    What's the go with always payin' out on Clio's!!!!!???? I have a feeling that MAYBE, just maybe you could be a little envious of us clio's. Hmm?

    PS: I've had plenty of love in the back of my clio...fold both front seats forward, and get the headrests up & away ya go! WOOOOHOOOO
    ~Dave Power` [MY 4] :

    "#PW33RR" --- > "PW33RR" 2009 Mazda6 MXR-CD, 2.2L Turbo Diesel - More torque than the last! Geesssuz[/COLOR] HOT
    "#ZEG01F" --- > 2006 VW Golf 2.0L TDI - The torque machine SOLD
    "MY 4" --------------- > 2002 Monaco Blue RenaultSport Clio MkII SOLD
    "XES11V" ---------- > 1999 Mitsubishi Mirage STOLEN

  5. #5
    XTC
    XTC is offline
    VIC: a fine driving state XTC's Avatar
    Join Date
    Mar 2003
    Location
    Location Location Location
    Posts
    8,566

    Default

    Quote Originally Posted by MY 4
    RIGHT. XTC!!! You're gonna cop it buddy!!!
    Now the bait has been taken - hook, line and sinker. OK, I'll play fair no more FUGLY Clio jokes, I'm not the one who has to live with it each day.
    Quote Originally Posted by MY 4
    PS: I've had plenty of love in the back of my clio...fold both front seats forward, and get the headrests up & away ya go! WOOOOHOOOO
    Hope none of your ex's (or current) buy a frog car and join up.

    - XTC206 -
    You're not fooling everyone, or did you forget? .......




    '02 Peugeot 206 GTi / '07 VW Golf GTI
    Now this is a .sig
    AF'd in PER, MEL, SYD, ADL, CBR

  6. #6
    Fellow Frogger! MY 4's Avatar
    Join Date
    Jan 2003
    Location
    Sydney
    Posts
    481

    Default

    haha, well as a matter of fact...!

    MY 4GIRL - happens' to have just joined up on Wednesday!

    We've been going out now for 15months. I've had the car for 2 Years. You do the math!



    HAHAHAHA!

    And yes, i certainly did take the bait - hook line and sinker! But hey, each to their own! it's all good. By the end of this year/early next year, you'll be paying me out about the arse on my new RenaultSport Megane 225.

    ~Dave Power` [MY 4] :

    "#PW33RR" --- > "PW33RR" 2009 Mazda6 MXR-CD, 2.2L Turbo Diesel - More torque than the last! Geesssuz[/COLOR] HOT
    "#ZEG01F" --- > 2006 VW Golf 2.0L TDI - The torque machine SOLD
    "MY 4" --------------- > 2002 Monaco Blue RenaultSport Clio MkII SOLD
    "XES11V" ---------- > 1999 Mitsubishi Mirage STOLEN

  7. #7
    Budding Architect ???? pugrambo's Avatar
    Join Date
    Jul 2000
    Location
    Parkes - N.S.W - Australia - Earth
    Posts
    12,256

    Default

    Quote Originally Posted by MY 4

    And yes, i certainly did take the bait - hook line and sinker! But hey, each to their own! it's all good. By the end of this year/early next year, you'll be paying me out about the arse on my new RenaultSport Megane 225.

    Noooooooooooooo
    don't do it
    stick with the clio
    you don't want a big thing
    3 x '78 604 SL

    1 x '98 306 GTi6

    1 x secret project

    1 x '98 406 STDT troop carrier and i don't care if it stinks, i don't sniff it's arse Death by wank tank

    1 x '99 406SV 5spd wagon, time to burn more fuel

    1 x 1994 605 SV3.0


    WTD long range fuel tank for 605

  8. #8
    Fellow Frogger! Dr. 306's Avatar
    Join Date
    Sep 2003
    Location
    Sydney
    Posts
    315

    Default

    Did we need that much detail
    '99 306 XSi Black Metallic

  9. #9
    Fellow Frogger! MY 4's Avatar
    Join Date
    Jan 2003
    Location
    Sydney
    Posts
    481

    Default

    Quote Originally Posted by pugrambo
    Noooooooooooooo
    don't do it
    stick with the clio
    you don't want a big thing
    168kw, turbo 4cylinder, 0-100 6.5secs, 18inch wheels standard. and in my opinion - a sexy arse!

    i know what my choice is going to be - for sure! Oh, and my plates will be a perfect match (MY 4).... nice.

    Seriously though. I have to trade in on SOMETHING by the end of this year/early next year when my warranty runs out. Because i lease the clio, it's the best option.

    The other car i WAS considering, which is really inpractical and useless, and no-where near as powerful is a SMART ROADSTER. But since takin' it for a test drive, i'm not so sure about it.
    ~Dave Power` [MY 4] :

    "#PW33RR" --- > "PW33RR" 2009 Mazda6 MXR-CD, 2.2L Turbo Diesel - More torque than the last! Geesssuz[/COLOR] HOT
    "#ZEG01F" --- > 2006 VW Golf 2.0L TDI - The torque machine SOLD
    "MY 4" --------------- > 2002 Monaco Blue RenaultSport Clio MkII SOLD
    "XES11V" ---------- > 1999 Mitsubishi Mirage STOLEN

  10. #10
    Fellow Frogger!
    Join Date
    May 2002
    Location
    Adelaide
    Posts
    642

    Default

    Quote Originally Posted by MY 4
    168kw, turbo 4cylinder, 0-100 6.5secs, 18inch wheels standard. and in my opinion - a sexy arse!
    So when you fit the blow off valve where will the psssst come from!! He he

    Nice car though despite what other people say and the Sport version is going to sell really well I think. How much does the Sport weigh!! Still with that power it should be quite a tarmac terror
    Last edited by pugsy; 16th January 2004 at 04:26 PM.
    05' Megane 225 Cup

  11. #11
    Fellow Frogger! Dr. 306's Avatar
    Join Date
    Sep 2003
    Location
    Sydney
    Posts
    315

    Default

    And just think of the extra space you'll have...
    '99 306 XSi Black Metallic

  12. #12
    Fellow Frogger! MY 4's Avatar
    Join Date
    Jan 2003
    Location
    Sydney
    Posts
    481

    Default

    heheheheheeee - good call Iain! This is actually one of the main considerations for me. It's much better for size, as my video business slowly starts to accumulate clients. Apart from the obvious deviate reasons!!



    As for a blow-off valve...ah, no shanks.
    ~Dave Power` [MY 4] :

    "#PW33RR" --- > "PW33RR" 2009 Mazda6 MXR-CD, 2.2L Turbo Diesel - More torque than the last! Geesssuz[/COLOR] HOT
    "#ZEG01F" --- > 2006 VW Golf 2.0L TDI - The torque machine SOLD
    "MY 4" --------------- > 2002 Monaco Blue RenaultSport Clio MkII SOLD
    "XES11V" ---------- > 1999 Mitsubishi Mirage STOLEN

  13. #13
    Fellow Frogger! Dr. 306's Avatar
    Join Date
    Sep 2003
    Location
    Sydney
    Posts
    315

    Default

    But if you wanted to be cool you'd buy a PUG.
    '99 306 XSi Black Metallic

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •