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  1. #1
    1000+ Posts zykyra's Avatar
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    Default Latest Citroen News

    Just read this on Go-Auto e-news & thought it might interest someone as there arent many articles on Citroen in the mainstream media, Enjoy

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    By MARTON PETTENDY
    A FACELIFTED C5 sedan and new C4 small
    car will spearhead a major shake-up for Citroen
    Australia, which will undergo an extensive dealer
    network expansion as the French brand strives
    to triple sales volumes within just a couple of
    years.
    Citroen’s first all-new cab off the rank will be
    the quirky C3 Pluriel, which can morph between
    five different bodystyles and will go on sale here
    in September in a single, 1.6-litre Sensodrive
    specification. Despite being expected to undercut
    Peugeot’s popular entry level 206CC at under
    $35,000, it should attract niche sales numbers
    only.
    Citroen’s first hope for a significant sales lift
    will come from its facelifted C5 medium sedan,
    which will debut at the Paris motor show in
    September before going on sale here in January
    next year.
    It will feature a new 2.2-litre version of its
    popular 2.0-litre turbo-diesel engine offering more
    power and torque, and is expected to increase C5
    sales substantially. To May this year 285 C5s had
    been sold, down from 344 during the same period
    last year.
    Also making its debut at Paris will be Citroen’s
    all-new small car, the C4. To be available here in
    both 1.6 and 1.9-litre guise around June 2005, following
    its local premiere at the Melbourne motor
    show, C4 will replace the slow selling Xsara as
    Citroen’s small car competitor for new premium
    small cars like Renault’s Megane.
    Unlike the ageing Xsara line-up, which ranges
    from the 83kW/150Nm 1.6 VTR coupe at $23,990
    to the 124kW/196Nm 2.0 VTS coupe at $32,990,
    C4 is expected to become the top-selling Citroen
    here. To May 2004, Citroen had sold just 40 Xsara
    hatches and 51 coupes – down from 75 and 82
    respectively in the same period last year.
    C4 is critical to Citroen Australia’s hopes of
    increasing annual sales from a current 2800 to
    some 9000 units – or around one per cent of the
    Australian market.
    “I think we did around 2300 (units) with
    Citroen last year and we’ll do 2800 this year,” said
    Citroen importer Ateco Automotive's governing
    director Neville Crichton.
    “That’s a big jump from where we were. We
    certainly need to open more Citroen dealerships
    around the country, so you’ll see a serious push for
    the Citroen brand over the next 18 months to two
    years – with both dealerships and volumes.”
    To May this year Citroen sales of 980 were
    lineball with 2003, but will fall short of the
    company’s forecast. Underestimation of the new
    C2 hatch’s popularity Down Under, which will
    see its sales restricted to between 15 and 18 per
    month for the remainder of the year, won’t help
    matters.
    The company’s order book far exceeds those
    sales volumes at the rate of around 40 per month,
    and so far just 71 C2s have been delivered.
    “That’s probably our own fault – we didn’t
    see the thing excelling at the rate it has,” said Mr
    Crichton.
    Citroen Australia will also consider importing
    a forthcoming higher performance version of
    C2, along with another Paris debutante, the C3
    Stop and Start – featuring for the first time on a
    petrol engine a shutdown function when stopped,
    for up to a claimed 10 per cent reduction in fuel
    consumption.
    While the on-again/off-again Xsara-based
    Picasso compact people-mover now appears
    unlikely for sale here, further afield there’s also
    the replacement for Citroen’s V6-powered XM
    large sedan not sold here since June 2000.
    But in the meantime Citroen will make hay with
    a free supply of its car-based Berlingo commercial
    for the first time since its launch earlier this year,
    and will push the cause with a limited-time offer
    of $15,990 – about $2000 off. A new sliding door
    version will be available at $16,740. Berlingo sales
    to May totalled 172 – up from 139 during the same
    period last year.

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  2. #2
    UFO
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    Thanks for that Zykra. Did you notice the journo used the Q word in the second paragraph!! Good news re the 2.2 diesel - that should get them more excited about diesel.


    Now how do I wrangle one of those salary sacrifice thingies
    Craig K
    2009 C5 HDi Exclusive

  3. #3
    1000+ Posts zykyra's Avatar
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    Mmm...long time since Citroen & Quirky used together! I found it strange that they are pre judging the C2 so early though. When I have enquired about one I am told they are having supply problems & I have seen no dedicated advertising, certainly not in WA anyway & national mags etc. I am sure the C2 will take off when supply opens up & its marketed properly? Its the ultimate car to get people out of their 'girly' Swift GTi's & dodgey Jap imports!
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  4. #4
    1000+ Posts TroyO's Avatar
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    Quote Originally Posted by UFO
    Good news re the 2.2 diesel - that should get them more excited about diesel.
    I have read that they may be looking at bringing out a diesel version of the C4 as well. Something to look forward to.

    Troy.

  5. #5
    Good Sport danielsydney's Avatar
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    Icon10

    this is all very good news and also great to see they realise they need more dealerships too.
    Now they should rollout some euro style tv adverts for these vehicles.

    It all seems like citroen are going well.......

  6. #6
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    Damn right they have supply problem.
    We had to wait like a month just to have a test drive of the C2 because they didn't have a single demonstrator in the showroom.
    How do they expect to sell cars without a demonstrator to show people?
    Unless you are very brave and confident, you would never buy a car without seeing it in flesh and having driven it.

  7. #7
    1000+ Posts TroyO's Avatar
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    Quote Originally Posted by coladuna
    How do they expect to sell cars without a demonstrator to show people?
    I have often wondered about that with regards to the Xsara VTS, at least over here anyway.

    Troy.

  8. #8
    UFO
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    Ah well, an interesting sales strategy has seemed to pay off. Only bringing in 25 vehicles as a "pre launch test" was different. Now that almost triple that amount have been sold before the official launch in October it augers well for future sales I expect.


    Congrats to ATECO for trying something different. Now if you could just increase the supply...
    Craig K
    2009 C5 HDi Exclusive

  9. #9
    Member Nil Time's Avatar
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    Icon6 C2 Supply Problems

    Yes, creating demand and then limiting supply is a good way to get people to sign up at list price..or nearabouts!

    I received a call yesterday from Melbourne Citroen - with the vague news that there were a "couple of black ones" coming down from Sydney soon. When asked what "soon" meant, I was advised that it could be next week, a couple of weeks or maybe even a month!

    Very frustrating -

    Going back to visit Brighton Citroen on the weekend for further discussions....

    Cheers
    Tony

  10. #10
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    Quote Originally Posted by Nil Time
    Yes, creating demand and then limiting supply is a good way to get people to sign up at list price..or nearabouts!

    I received a call yesterday from Melbourne Citroen - with the vague news that there were a "couple of black ones" coming down from Sydney soon. When asked what "soon" meant, I was advised that it could be next week, a couple of weeks or maybe even a month!

    Very frustrating -

    Going back to visit Brighton Citroen on the weekend for further discussions....

    Cheers
    Tony
    Don't fall for the classic salesman trick!
    They always say they can't give discount because the car is in high demand.
    While it may be true that it's in high demand and supply is short, if you put down a deposit and order one from the factory, you can still get a pretty good discount. However, they will not give you discount if the car is already in the showroom because they can sell that pretty easily without giving any discount.

    Also, the dealers have no idea when the car will come in. My sister's car was supposed to come in some time in August, but it came in late June.

  11. #11
    Member Xsara VTS/ Pete's Avatar
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    Wonder if Cit will do the same sales test run on the C4 as it has on C2 ? Maybe a pre-launch run of 25. Just to test the waters . Fun times ahead !

    Cheers Pete

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