New C3 and C5 Aircross news
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Thread: New C3 and C5 Aircross news

  1. #1
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    Default New C3 and C5 Aircross news

    https://www.goauto.com.au/news/citro...-16/70900.html


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    Was this simply lost in translation ... ?
    “With the C3, C3 Aircross and C5 Aircross, we have a great opportunity to also be offensive in the Australian market.”
    She did, of course, mean a 'product offensive'. They managed to sell 28 last month per David Berthon's generally positive commentary via 2GB on the new C3. That would be 336 annualised at that rate versus 735 for last year. So, some work to do and these additional models will certainly help.

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    S
    he did, of course, mean a 'product offensive'.
    Not good terminology in any press release.

    Has very negative connotations from a Sales perspective.

    Not an impressive display of her marketing "skills" IMO.

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    More on the C5 Aircross -
    https://www.caradvice.com.au/651536/...n-c5-aircross/


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    The appropriate phrase:
    New SUV could be headed Down Under
    With the level of service Inchcape are currently providing

    I'd suggest the last thing they need is new model, with the associated dealer software updates, dealer training, spare parts inventory not mention the additional advertising and marketing costs.

    Of course time will tell.

    The market the vehicle targets is full of Jap Imports (Estima and Elgrand) , Toyota Tarago, Honda Odyessy , Kia and a few Chinese products.

    So Inchcape will need to be keen with pricing. Hardly their hallmark.
    Last edited by robmac; 25th May 2018 at 06:12 PM.
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    This article is from March, so not really new news. Always interesting to see new models. I’m rather hoping the DS7 SUV makes an appearance, but I think the chances of any DS product are pretty remote for the next few years at least.

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    Very amusing comments from someone who seems to have no clue.

    “We have spoken to customers who drive Citroen today,” she explained. “We know there are a lot of passionate people out there that are still following the brand, so we need to get in touch with those customers again and then build a wider customer base.”

    Really! Which customers? Where and when did this take place?

    “We put a lot of pressure on PSA,” Mrs Poelmann said. “And I think because we already did a good job across the past nine months,...

    “For us, at the moment the focus is on Peugeot Citroen. We need to turn around the business, make it profitable for the dealers, establish good brands, meet customer demands… there’s a lot of work to do. We see improvements and we see growth, and good things are happening.
    So they "did a really good job" but also "need to turn around the business". Right.

    All I see is that they've cut the dealer network in half, presided over a collapse in sales and have very few dealers who can diagnose a problem or provide parts. I'd classify that as a disaster.

    Perhaps Ms Poelmann is doing her own version of the Monty Python Black Knight sketch.


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    Quote Originally Posted by diesel pete View Post
    Very amusing comments from someone who seems to have no clue.


    Really! Which customers? Where and when did this take place?




    So they "did a really good job" but also "need to turn around the business". Right.

    All I see is that they've cut the dealer network in half, presided over a collapse in sales and have very few dealers who can diagnose a problem or provide parts. I'd classify that as a disaster.

    Perhaps Ms Poelmann is doing her own version of the Monty Python Black Knight sketch.

    It's all a PR spin! And a really bad one at that! With the type of sales they're doing at the moment, you could be forgiven they're readying the brand to exit the market. At some point, when is enough, enough?! How long can they go on like this?
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    The supply of the 8 speed auto versions will probably coincide with the relaunching of larger (Aircross) models.
    I just hope the importer and the dealerships are as enthusiastic as long suffering owner enthusiasts.


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