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Thread: INCHCAPE To Show Us How To Sell Citroens?

  1. #376
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    More on PSAís strategy and rationalisation -
    https://premium.goauto.com.au/reveal...aler-overhaul/

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    Nagaman, do you see this as consistent with the CarAdvice article you posted ...?
    INCHCAPE To Show Us How To Sell Citroens?

  3. #378
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    Quote Originally Posted by Nagaman View Post
    More on PSA’s strategy and rationalisation -
    https://premium.goauto.com.au/reveal...aler-overhaul/
    Thanks for the link.

    Ms Poelmann's fifth "truth": Savoir faire - a state of mind that comes from knowing you have made the right choice and your decision is validated at every touchpoint.

    LOL. Over the past month my "touchpoints" with PCA have been terrible. Ms Poelmann's rationalisation has left me disillusioned with Citroen Australia and feeling that I made the wrong choice. As an existing customer, I've been left behind.

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    Quote Originally Posted by Nagaman View Post
    More on PSA’s strategy and rationalisation -
    https://premium.goauto.com.au/reveal...aler-overhaul/
    The last paragraph of the article above:

    “We are the only brand that can boast an all-French designed, engineered and built product. All of our line-up has this true French tenet – and if we get it right, then we will become a marque that is considered by a much broader audience.”

    Considering the Picassos and Cacti are built in Spain, and the C3s in Brasil, and the Berlingos in Turkey; it sounds like this marketing strategy needs to learn a bit about their product... rather than making it up as they go along with fluffy marketing buzzwords.

    None of their current line-up is built in France!

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    The whole article was business-waffle. It was hard to discern anything meaningful. It didn't address the dire state in Sydney - I doubt she has a clue about the servicing capabilities.

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    Quote Originally Posted by Foghorn Lebhorn View Post
    Considering the Picassos and Cacti are built in Spain, and the C3s in Brasil, and the Berlingos in Turkey; it sounds like this marketing strategy needs to learn a bit about their product... rather than making it up as they go along with fluffy marketing buzzwords.
    The C3 currently sold here is produced in the PSA plant in Trnava, Slovakia.
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    Quote Originally Posted by David S View Post
    Nagaman, do you see this as consistent with the CarAdvice article you posted ...?
    INCHCAPE To Show Us How To Sell Citroens?
    David, if you mean had they been genuinely rebuilding the brand over the last few years, then it must have been in complete secrecy from a potential customers point of view .
    Maybe it relates to dealership negotiations, otherwise Iíd want my money back being so ineffective.
    Dave


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    Quote Originally Posted by Nagaman View Post
    had they been genuinely rebuilding the brand over the last few years
    This has come up a couple of times from the interview in those articles. I think itís fairly clear that they are not talking about the brand in Australia - which has had no rebuilding over the past years, probably just general neglect.

    They are talking specifically about the overall CitroŽn brand, which over the past few years has been given a very clear overhaul of strategy. Clearly identified design rolling out across the range, comfort being a primary marketing point and investment point - new suspension etc. It seems absolutely clear to me they have a new plan, an new strategy and a new philosophy, that has been developed over the past few years and will gradually take shape in the next few. (Who knows if itís successful or not.)

    But this is what the reference in the interview is to rebuilding the brand - nothing to do with the Australian market itself.

  9. #384
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    On my reading, the two articles just seemed to project confusingly different pictures of where they are really up to locally. No question the positioning and emphasis of each PSA brand globally has been reworked over the last couple of years. Previously, I'd listed three Youtube reviews of new models featuring interviews with senior PSA people who stated as much. If interested, you can revisit them via post 82 here:
    INCHCAPE To Show Us How To Sell Citroens?

    With GM Europe now mixed in, PSA may well revise the brand positioning so as to work against non-PSA brands rather than cruelling the sales of each other with too closely competing products. DS is regarded as a higher margin product line, so eliminating the high margin lines from the lineup must work against dealer profitability. There is apparently no problem with local compliance even at very low volumes and the mechanicals and aftersales are already shared with other models, so it begs the question as to why they would not import on an order only basis for those prepared to pay.

    (If you were hell-bent on privately importing a hybrid version not sold here, such as a the expensive DS5 part electric version, you could probably slip it in via the revised special interest import rules, assuming they have passed. Although the proposed rules were shamefully gutted by MP Paul Fletcher and friends, a DS5 hybrid would likely fall into the energy efficient category.)

    Manufacturers spend quite a lot of money and time querying owners to build a picture of satisfaction, so constructive criticism should have value. (It's been given freely here!) The reversal re the canned long warranty was likely in part due to customer feedback, maybe even including some comments made here. If the 5 year warranty is like the former 6 year warranty, it will be an extension on the same terms. The fine print of some of the competitors' long warranty offerings and what they consider wear and tear and therefore will not cover makes them actually less worthwhile than the headline year count might suggest.
    Last edited by David S; 10th February 2018 at 11:58 AM.

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    My local dealer is principally a Mazda one.
    The first thing Iíd do is display the 3008 in a high foot volume shopping mall.
    I think it would involve cannibalism as far as the dealer is concerned .
    So who is he serving?.


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    Indeed, if it is more attractive for them to sell a similar Mazda product vs a PSA product to a given customer, then I guess they'll push that. That is one of the potential problems of having competing products to offer under one roof. At month/quarter/year end, there can be a bonus hanging on the sale of just one more car of some sort/brand, so that's also a factor that influences the sell. It might even be worth taking a loss on one more car sale to get a bonus. As a buyer you can never quite know.

    Some interesting avatars on this page now.
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  12. #387
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    Management changes
    https://premium.goauto.com.au/peugeo...adership-team/


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    Mr Gradidge will have his work cut out with the Sydney shops they appointed.
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    The Shepparton dealership said, in response to my query as to why they didnít have one in the local shopping mall, that there is a traveling caravan visiting centres spruiking the 3008 (and I guess the 5008 too) and they are a long way down the list for a visit.
    Seems like promotional work is operating on a shoestring budget still.


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    Some recent VFacts info:

    Feb 2018 All cars sold: 95,999. Peugeot 210, Citroen 28, Holden 4,689
    https://www.caradvice.com.au/627145/...vehicle-sales/ (Scroll down the page past the ads)
    https://www.goauto.com.au/news/vfact...-05/70318.html

    March 2018 All cars sold 106,998. Peugeot 163, Citroen 36, Holden 5,116
    CarAdvice comment on Peugeot ... "(Sime Darby honeymoon over? 163, down 24 per cent)"
    March Pug/Cit sales had help from a 7 year warranty to 31/3, although that applied to demos too, so they may not be included in this number.
    Fuel type split per CarAdvice: Petrol 67,761, diesel 37,859, hybrid 1202, EV/PHEV 166 (excluding Tesla, which refuses to disclose figures)
    https://www.caradvice.com.au/637119/...vehicle-sales/
    https://www.goauto.com.au/news/vfact...-05/71401.html

    An interesting comment re Holden from GoAuto re Feb 2018:
    [QUOTE][Holden managed to register just 737 Commodore sedans by the end of the month – less than half the February tally from last year when Holden sold 1566 locally built Commodores.

    It was the second month in a row that Holden sales have fallen dramatically, with the brand’s January volume down 20 per cent, partly because of a shortage of Commodore stock and partly because dealerships were awash with “demonstrators” – particularly Astras – registered in December./QUOTE]

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    Quote Originally Posted by Nagaman View Post
    The Shepparton dealership said, in response to my query as to why they didn’t have one in the local shopping mall, that there is a traveling caravan visiting centres spruiking the 3008 (and I guess the 5008 too) and they are a long way down the list for a visit.
    Seems like promotional work is operating on a shoestring budget still.


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    There's nothing to stop the locals taking a car or two to a nearby shopping centre. It would raise the brand awareness. Why wait for the PCA show?

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    Quote Originally Posted by David S View Post
    There's nothing to stop the locals taking a car or two to a nearby shopping centre. It would raise the brand awareness. Why wait for the PCA show?
    Maybe if itís priority was the promotion of Peugeot over its main seller eg the CX5 Mazda.
    Not likely I suspect.


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    [QUOTE=David S;1564674]Some recent VFacts info:

    Feb 2018 All cars sold: 95,999. Peugeot 210, Citroen 28, Holden 4,689
    https://www.caradvice.com.au/627145/...vehicle-sales/ (Scroll down the page past the ads)
    https://www.goauto.com.au/news/vfact...-05/70318.html

    March 2018 All cars sold 106,998. Peugeot 163, Citroen 36, Holden 5,116
    CarAdvice comment on Peugeot ... "(Sime Darby honeymoon over? 163, down 24 per cent)"
    March Pug/Cit sales had help from a 7 year warranty to 31/3, although that applied to demos too, so they may not be included in this number.
    Fuel type split per CarAdvice: Petrol 67,761, diesel 37,859, hybrid 1202, EV/PHEV 166 (excluding Tesla, which refuses to disclose figures)
    https://www.caradvice.com.au/637119/...vehicle-sales/
    https://www.goauto.com.au/news/vfact...-05/71401.html

    An interesting comment re Holden from GoAuto re Feb 2018:
    [Holden managed to register just 737 Commodore sedans by the end of the month Ė less than half the February tally from last year when Holden sold 1566 locally built Commodores.

    It was the second month in a row that Holden sales have fallen dramatically, with the brandís January volume down 20 per cent, partly because of a shortage of Commodore stock and partly because dealerships were awash with ďdemonstratorsĒ Ė particularly Astras Ė registered in December./QUOTE]
    And the current V8 they race........where is the relevance in that?.


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    Quote Originally Posted by Nagaman View Post

    And the current V8 they race........where is the relevance in that?.

    They are red , fords are blue. There is all the relevant detail.
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    PSA connection to GM I'd thought. New Commode is built in Germany in a factory now owned by PSA is it not?
    The 'demonstrator' distortion of figures was also a point they were making re Astra etc. and it applies to other makes. Probably more so with some lower volume sellers.

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    Quote Originally Posted by David S View Post
    PSA connection to GM I'd thought. New Commode is built in Germany in a factory now owned by PSA is it not?
    The 'demonstrator' distortion of figures was also a point they were making re Astra etc. and it applies to other makes. Probably more so with some lower volume sellers.
    Yes, we took advantage of their sales pull forward/fiddle. I donít know why shooting yourself in the foot is so popular. Many grumpy customers and ultimately loss of loyalty.


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    Itís pretty obvious that the local dealership isnít particularly keen on upsetting itís main brand - Mazda.
    No sign of a single Citroen vehicle either.


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    Quote Originally Posted by Nagaman View Post
    It’s pretty obvious that the local dealership isn’t particularly keen on upsetting it’s main brand - Mazda.
    No sign of a single Citroen vehicle either.
    It would seem that after the initial flurry of activity, Inchcape has managed to take the brand's profile further backwards than where it was before under SD.

    Who'd have thought after cutting the dealer network in half!!!
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    Has anyone else got the email offering a price cut on service and parts, and extra roadside assistance?

    It gives out the feeling that existing owners aren't flocking to the new dealers, who have
    undertaken a comprehensive factory-supported training program
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    Quote Originally Posted by seasink View Post
    Has anyone else got the email offering a price cut on service and parts, and extra roadside assistance?

    It gives out the feeling that existing owners aren't flocking to the new dealers, who have "undertaken a comprehensive factory-supported training program"
    We have four Citroens in our household and didn't receive that email.

    I did receive an email on 19th March advising that Trivett Alexandria was now "open". Although someone told me that there's virtually nothing there other than a few staff.

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