Linda Jackson says .....
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    1000+ Posts gerry freed's Avatar
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    Default Linda Jackson says .....

    I watched from my hospital bed a one hour interview with Linda Jackson
    Linda Jackson : "Il n'y a que 3 femmes dans le monde qui dirigent des entreprises automobiles, et Áa c'est dommage" - 18h Politique ? iTELE

    I can't remember or translate all this but several comments resonated with me. First, her French is very powerful because it has a charming slight accent but she interposes English phrases where they are more expressive than the French.

    When initially quizzed on the concept of a woman running a car marque she replied that cars marques have always been macho things but now with a third of purchases by women and the emotional nature of marketing marques, there are signs of change.
    She said that she was not political, just a car industry executive but she gave a very politically correct presentation of PSA except for comments about challenging the pressures against diesel engines.

    She put into perspective the project of the blue DS at Retromobile. When asked if she felt constrained by the loss of the DS heritage and the relevance to the CitroŽn marque she said no. It enabled her to concentrate on the definition and differentiation of the marque going forward. (PSA now sells under three marques and the DS Automobiles marque has taken over the DS heritage as a marketing tool). When asked what that was, she said it was based on the Cactus spirit and actually mentioned Australia. For her the Cactus represented a product that was was slightly different in the mass market segments. She intended that the CitroŽn marque be defined by difference in the next generation of models. She cited 4 new models when challenged on PSA's ability to currently fund all new models but the press here seems to treat these as tarting up exisiting models -The C3, Berlingo C4 Picasso, C1.
    Of course she has little control on the platform as is effectively making a different styling statement on common engineering.
    She said that the Cactus did not appeal in all their markets as for China they have a conventional SUV but it was going to be strongly marketed in most European countries and in yes, Australia.

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    Last edited by gerry freed; 17th March 2015 at 11:59 PM.
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    JBN
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    Quote Originally Posted by gerry freed View Post
    When asked what that was, she said it was based on the Cactus spirit and actually mentioned Australia. For her the Cactus represented a product that was was slightly different in the mass market segments.
    Tell her that if she insists on using Cactus and Australia in the same sentence, she should be aware that in Australia, "cactus" means the same as "fluct" (you can provide the equivalent French word for that meaning).

    John

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    1000+ Posts gerry freed's Avatar
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    She's a Pom, no doubt she knows that and the British press lost no time in pointing it out.
    She comes from Britsh Leyland, say no more.
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    1000+ Posts Ken W's Avatar
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    Gerry,

    Hope you get well and out of hospital soon. Thanks for the report too - very interesting.

    Cheers,

    Ken W
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    Ditto get well soon Gerry! I think the Cactus would do alright in Australia based on the door panels alone!
    The bane of anyone who has ever taken a car to a shopping centre car park! The tv adverts wouldn't be difficult to conjur.
    ps it adds weight to the rubberised car project!

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    In the UK in the 60s, the GPO (Royal Mail) had Morris Minors with rubber front wings.

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