Embarrassed to own a Citroen..........
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Thread: Embarrassed to own a Citroen..........

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    Fellow Frogger!
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    Default Embarrassed to own a Citroen..........



    Citroen celebrates creative technology with a robot chorus | Animation

    Advertisement


    I've stripped my car of all things Citroen and replaced them with Holden tags. That wasn't enough so I set fire to it and rolled my new 'Holden' off a cliff.
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    VIP Sponsor 59 Floride's Avatar
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    Oh Great, now there will be a glut of used elbow patches on ebay...

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    Administrator GreenBlood's Avatar
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    Quote Originally Posted by garethb View Post


    Citroen celebrates creative technology with a robot chorus | Animation

    I've stripped my car of all things Citroen and replaced them with Holden tags. That wasn't enough so I set fire to it and rolled my new 'Holden' off a cliff.
    They just can't win a trick can they, when the cars they produce have nothing I guess they have nothing to lose. . .

    Pleased to say my old D has no Citroen badges to identify it with this ad

    Embarrassed!!
    Chris
    74 D(very Special) >>Rejuvenation Thread<<
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    "Déesse" Roland Barthes, 'Mythologies', 1957

    The Déesse has all the characteristics of one of those objects fallen from another universe that fed the mania for novelty in the eighteenth century and a similar mania expressed by modern science fiction: the Déesse is first and foremost the new Nautilus.

    (Umberto Eco [Ed], The History of Beauty, Rizzoli, NY, 2004)

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    Good Sport danielsydney's Avatar
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    The advert is a bit tacky......
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    Administrator GreenBlood's Avatar
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    Quote Originally Posted by danielsydney View Post
    The advert is a bit tacky......
    A BIT tacky??
    If it were raising money for it's past loyal following to maintain the the glory days of the marque there may be some justification, sheesh if Geldof was dead he'd be spinning in his grave

    Really Embarrassed
    Chris
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    "Déesse" Roland Barthes, 'Mythologies', 1957

    The Déesse has all the characteristics of one of those objects fallen from another universe that fed the mania for novelty in the eighteenth century and a similar mania expressed by modern science fiction: the Déesse is first and foremost the new Nautilus.

    (Umberto Eco [Ed], The History of Beauty, Rizzoli, NY, 2004)

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    Fellow Frogger! BallinaOB's Avatar
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    My Yr10 IST (computers) and Yr11 Multimedia classes quite enjoyed this when I showed it to them this afternoon. Guess marketing and brand development for selling new cars has to target a different generation. Target sales here would be for C3s and C1s (if they make it to Australia.
    Anthony O'Brien
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    Administrator GreenBlood's Avatar
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    Quote Originally Posted by BallinaOB View Post
    My Yr10 IST (computers) and Yr11 Multimedia classes quite enjoyed this when I showed it to them this afternoon. Guess marketing and brand development for selling new cars has to target a different generation. Target sales here would be for C3s and C1s (if they make it to Australia.
    The ad is technically quite clever and possibly appeals to it's intended target, what is embarrassing is that Citroen demonstrate they no longer have an original thought by ripping off a genuine fund raising campaign (Feed the World and more recently raising funds to help fight ebola) and use it to sell cars. Clever but stupid!!

    I'm in Grumpy Old Man Mode

    Cheers
    Chris
    74 D(very Special) >>Rejuvenation Thread<<
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    "Déesse" Roland Barthes, 'Mythologies', 1957

    The Déesse has all the characteristics of one of those objects fallen from another universe that fed the mania for novelty in the eighteenth century and a similar mania expressed by modern science fiction: the Déesse is first and foremost the new Nautilus.

    (Umberto Eco [Ed], The History of Beauty, Rizzoli, NY, 2004)

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    My GOD, you mean Geldof is not dead?. Appearances are so deceiving. Sorry couldn't resist.
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    Thank God for my Hydroen harrisson_citroen's Avatar
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    Plus this ad also demonstrates that even Robots should no wear extremely tight underwear.
    DS Un jour, DS toujours !

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    Fellow Frogger! mberry's Avatar
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    it's unfortunate, but demonstrates that some people have no shame. I note there is a long list of people prepared to put their name to this dreadful piece on communication. Which is odd because it will no doubt be judged accurately for what it is. Normally we say success has many parents and failure is an orphan which would, by normal standards, mean no one would be prepared to take credit for this disaster. Only the French!
    Unlikely to be the last shamozzle in this new environment of creative-less advertising.

    mb

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    1000+ Posts jo proffi's Avatar
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    Contented Peugeot Driver addo's Avatar
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    The helmets are also (I think) a nod to Daft Punk.

    That's not justifying low grade "creative" work, though.

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    1000+ Posts Kim Luck's Avatar
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    I wonder what kind of ad campaign would be required to sell ID/DS19's today? Something like this?



    Seems like those swivelling lights were the best feature of the car!
    Don't it always seem to go that you don't know what you've got 'til it's gone............

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    Most tragic ad EVER...

    Yes Bob Geldolf comes to mind...is Citroen hungry, thirsty, or unwell?

    Eye wateringly bad IMO

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    Quote Originally Posted by 2bxornot2bx View Post
    Most tragic ad EVER...

    Yes Bob Geldolf comes to mind...is Citroen hungry, thirsty, or unwell?

    Eye wateringly bad IMO
    Or did the factory suffer deadly floods or have an ebola outbreak? Maybe an outbreak of bad taste and no imagination?

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    Fellow Frogger! mberry's Avatar
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    Unique selling features have and will remain a great way to sell a product, Citroen did a great job for many years at developing unique ideas. Citroen ads generally concentrated on a single idea at a time, as per the headlight example, but keep in mind it was only a single ad in a suite of multiple ads all with a singular message. The ad agency had plenty to work with, clearly the same can't be said for the latest offering from Citroen. That is in no way an excuse for the example shown, advertising is after all a service industry, so if the guy paying the bills says "i want some robots singing a we are the world" knock off, but, "I have a $1million production budget"....... plenty would oblige! Sadly good and bad ideas cost the same, the production company doesn't say this is a crap idea, we'll do it half price. This rubbish is the result of buy in from multiple highly paid executives, they should be dismissed immediately.

    Just my opinion.
    Last edited by mberry; 26th November 2014 at 10:44 PM.
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    1000+ Posts Kim Luck's Avatar
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    You don't think a Mumbai based telephone ad campaign would work on crusty old blokes like (some of) us?
    Don't it always seem to go that you don't know what you've got 'til it's gone............

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    Contented Peugeot Driver addo's Avatar
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    "This is Aresjay calling from Citroën Technical Advantages"...
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    Fellow Frogger! mberry's Avatar
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    Don't worry they are perfectly capable of bringing a good idea to life in India.

    https://www.youtube.com/watch?v=50A9wjJ40Dk

    In the absence of any product news you can still make a product desirable, and make the audience feel good about the brand.
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    Administrator GreenBlood's Avatar
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    Quote Originally Posted by addo View Post
    "This is Aresjay calling from Citroën Technical Advantages"...
    "I'm telling you now, your car has been hacked, no sir I said hacked. I'm wanting you now to find the windows button, are your finding the windows button. . ."

    Cheers
    Chris
    74 D(very Special) >>Rejuvenation Thread<<
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    "Déesse" Roland Barthes, 'Mythologies', 1957

    The Déesse has all the characteristics of one of those objects fallen from another universe that fed the mania for novelty in the eighteenth century and a similar mania expressed by modern science fiction: the Déesse is first and foremost the new Nautilus.

    (Umberto Eco [Ed], The History of Beauty, Rizzoli, NY, 2004)

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    Fellow Frogger! mberry's Avatar
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    Quote Originally Posted by GreenBlood View Post
    "I'm telling you now, your car has been hacked, no sir I said hacked. I'm wanting you now to find the windows button, are your finding the windows button. . ."

    Cheers
    Chris

    I love those phone calls, it's the best way to blow off some steam at the end of the day. Just don't tell them you have a mac.

    I had one chap recently using the windows scam that had the most incredible potty mouth and a caustic wit. He declared he was going to perform all manor of sexual acts with every living female member of my family. It was the most fun I had had all day, I only hung up because my dinner was ready....... I wanted to sponsor the little monster!
    Last edited by mberry; 26th November 2014 at 11:13 PM.

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    Nothing a few well trained cybermen couldn't deal with, starting with the PR cretins at PSA or whoever they are....

    Maybe the world is about to end.

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    mnm
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    Pointless.... like most advertising.

    Matthew

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    don
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    Tragic in every way. Embarrased is an understatement this is bare assed amature crap

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    1000+ Posts gerrypro's Avatar
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    Couldn't see what all the fuss was about. No ads would come up in Internet Explorer!
    Then I tried Google -------------Oh dear! I wish that I hadn't bothered! It was better when I remained ignorant!
    Cheers Gerry

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