Paris DS Showroom
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Thread: Paris DS Showroom

  1. #1
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    Default Paris DS Showroom

    Surpised there has been no mention of this on the forum. Another place to visit in Paris. The location is not too far from C42.

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    Glenn


    PARIS Ė Nov 27, 2013: To celebrate the iconic DS line, CitroŽn is opening a brand new flagship showcase - DS World Paris - on Wednesday 27 November 2013.

    Located in the heart of the Parisian Golden Triangle on Rue FranÁois, just a stoneís throw from the Champs-Elysťes, DS World Paris is a showroom, event space and exhibition of the DS lineís rich history, as CitroŽn aims to completely immerse visitors in the DS universe.

    Unique in Europe, and following on from the opening of DS World Shanghai in March this year, DS World Paris is a true flagship venue for the brand. Celebrating models past and present, it showcases the lineís heritage, which dates back to 1955, with some of the finest DS examples on show, including - for the opening - a 1956 CitroŽn DS19.

    Just as the DS line is inspired by French-style luxury, so too is DS World Paris; fronted by a listed Art Deco faÁade, the 600m2 interior bears the signature colours of the DS - Black, Champagne and Carmine - with an emphasis on elegance, charm and purity.

    The centrepiece to this impressive space is an astonishing tailor-made chandelier, comprising 900 blown glass beads. This, along with a unique DS scent and musical signature, ensures that DS World awakens all the senses.

    DS World Paris is a true jewel in the crown for the brand, offering customers exclusive and personalised services, as well as being home to the DS World boutique, where the first in the DS Lifestyle luggage range will be launched.

    To celebrate the opening of DS World Paris, CitroŽn has produced an ultra-limited edition of the popular DS3 for the most dedicated DS fans - DS3 DS World Paris. A jewel of Parisian elegance, this exclusive model is inspired by Art Deco architecture, inside and out, with the numbered DS World badge inlaid on the dashboard insert making each of the 15 models truly unique.

    The creation of DS World Paris demonstrates the success story of the DS line. With 400,000 models sold since its launch in 2010, the DS line has enjoyed worldwide commercial success. With its DS models, CitroŽn dared to be different and this decision has paid off.

    Julien Faux, Director of DS World Paris, explained the belief behind the venue: ďDS World Paris focuses on the very essence of DS, a distinctive take on luxury ŗ la franÁaise. Every detail and every space was fully thought through and designed as you would a haute couture fashion collection.

    ďIn our approach to personalisation, we want the DS World Paris to be on the cutting edge of the avant-garde, in tune with creative communities and breakthrough artistic experiences. We will choose and create events that echo our world and will surprise visitors with our blend of daring and know-how.Ē

    Throughout 2014, DS World Paris will host a range of artistic and cultural events, ranging from fashion and gastronomy to art and design.

  2. #2
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    Quote Originally Posted by gembee View Post
    Surpised there has been no mention of this on the forum. Another place to visit in Paris. The location is not too far from C42.

    Glenn


    PARIS – Nov 27, 2013: To celebrate the iconic DS line, CitroŽn is opening a brand new flagship showcase - DS World Paris - on Wednesday 27 November 2013.

    Located in the heart of the Parisian Golden Triangle on Rue FranÁois, just a stone’s throw from the Champs-Elysťes, DS World Paris is a showroom, event space and exhibition of the DS line’s rich history, as CitroŽn aims to completely immerse visitors in the DS universe.

    Unique in Europe, and following on from the opening of DS World Shanghai in March this year, DS World Paris is a true flagship venue for the brand. Celebrating models past and present, it showcases the line’s heritage, which dates back to 1955, with some of the finest DS examples on show, including - for the opening - a 1956 CitroŽn DS19.

    Just as the DS line is inspired by French-style luxury, so too is DS World Paris; fronted by a listed Art Deco faÁade, the 600m2 interior bears the signature colours of the DS - Black, Champagne and Carmine - with an emphasis on elegance, charm and purity.

    The centrepiece to this impressive space is an astonishing tailor-made chandelier, comprising 900 blown glass beads. This, along with a unique DS scent and musical signature, ensures that DS World awakens all the senses.

    DS World Paris is a true jewel in the crown for the brand, offering customers exclusive and personalised services, as well as being home to the DS World boutique, where the first in the DS Lifestyle luggage range will be launched.

    To celebrate the opening of DS World Paris, CitroŽn has produced an ultra-limited edition of the popular DS3 for the most dedicated DS fans - DS3 DS World Paris. A jewel of Parisian elegance, this exclusive model is inspired by Art Deco architecture, inside and out, with the numbered DS World badge inlaid on the dashboard insert making each of the 15 models truly unique.

    The creation of DS World Paris demonstrates the success story of the DS line. With 400,000 models sold since its launch in 2010, the DS line has enjoyed worldwide commercial success. With its DS models, CitroŽn dared to be different and this decision has paid off.

    Julien Faux, Director of DS World Paris, explained the belief behind the venue: “DS World Paris focuses on the very essence of DS, a distinctive take on luxury ŗ la franÁaise. Every detail and every space was fully thought through and designed as you would a haute couture fashion collection.

    “In our approach to personalisation, we want the DS World Paris to be on the cutting edge of the avant-garde, in tune with creative communities and breakthrough artistic experiences. We will choose and create events that echo our world and will surprise visitors with our blend of daring and know-how.”

    Throughout 2014, DS World Paris will host a range of artistic and cultural events, ranging from fashion and gastronomy to art and design.
    When I read the above I found it disturbing that this focus on the DS now seems to be all about esoteric fashion and marketing aspects. Nothing celebrating what put the car on such a pedestal, like...
    Engineering. Precision machining and assembly techniques delivering reliable hydraulics for every day use.
    Safety. Crumple zones, handling, disc brakes, Power steering. etc.etc.
    Materials. Exotic materials released into every day use.
    Beauty. Pure sculpture seamlessly blended with function, not just the icy perfections of a mere stylist.

    The depth of thinking, the problems they had to solve, the flights of imagination had little to do with perfume and pretty suitcases, don't you think? The celebrated chevron logo is an extract of gears. Gears, involving a sophisticated solution to a physical problem for heaven's sake, not a sparkly piece of bling.

    I have a suspicion that the original spark has long gone from this company, smothered by the marketing and accountancy divisions.

    Hrrmph! Glad I got that off my chest and sorry if I offended you Glenn, this show will not be on my bucket list.

  3. #3
    1000+ Posts gerry freed's Avatar
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    You are not reading my gems of wisdom. see
    DS World
    which was posted on the 5th September
    addo likes this.
    Think Global - Ride on Spheres

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    Hello Gerry, forgotten but not gone....

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