Management change at CitroŽn
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  1. #1
    1000+ Posts gerry freed's Avatar
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    Default Management change at CitroŽn

    Yves Bonnefont who is the group director of strategy is taking control of the DS range and becomes the deputy to Frťdťric Banzet who runs the CitroŽn side of PSA.
    Yves B will drive the DS line and in particular launch the range in China, where it is being positioned like Lexus as a separate prestige brand with its own sales network.
    That leaves Banzet to implement the new marketing strategy for the CitroŽn marque which will position it as the value for money entry level cars to several segments, leaving Peugeot to re-establish itself as the prestige mark.

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  2. #2
    Too many posts! JohnW's Avatar
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    Quote Originally Posted by gerry freed View Post
    Yves Bonnefont who is the group director of strategy is taking control of the DS range and becomes the deputy to Frťdťric Banzet who runs the CitroŽn side of PSA.
    Yves B will drive the DS line and in particular launch the range in China, where it is being positioned like Lexus as a separate prestige brand with its own sales network.
    That leaves Banzet to implement the new marketing strategy for the CitroŽn marque which will position it as the value for money entry level cars to several segments, leaving Peugeot to re-establish itself as the prestige mark.
    Interesting Gerry and thanks for this. I hope for their sakes that it works!

    Is PSA still bleeding heavily?
    Last edited by JohnW; 20th April 2013 at 11:04 AM.
    JohnW

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  3. #3
    1000+ Posts Greg C's Avatar
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    Peugeot the prestige brand and Citroen as value for money. Exactly the reverse they have been for the whole life of Citroen. Obviously a pack of idiots running the show. I wish them luck, they are going to need it. In the meantime I will cherish my CX for as long as possible and when I drive it and maybe see a C6 on the road, think what used to be....
    Mine

    CX Prestige
    Toyota Prius

    In the family

    Xantia SX

  4. #4
    1000+ Posts gerry freed's Avatar
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    Quote Originally Posted by JohnW View Post
    Interesting Gerry and thanks for this. I hope for their sakes that it works!

    Is PSA still bleeding heavily?
    They have been forecasting negative monthly cash flows until the end of the year. I haven't read of anything that suggests any positive change. There have been endless delays in implementing the changes to reduce costs in France which can't be helping. The financial markets have taken a pretty cautious stance and downgraded their debt again. The share price doesn't mean much as it is coloured by market players who are taking positions from time to time to catch either the upswing or the down.
    If you understand these things in French, look at the analysis of a put option at
    http://www.boursorama.com/actualites...6ce2fc04ff999a
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